Record entries and outstanding innovation celebrated at IBC2025 as the MediaTech community honors its leading people, projects and organisations
IABM announced the winners of the new for 2025, IABM Impact Awards™, sponsored by AVIXA, at a ceremony held from 6:00–7:00pm on Saturday 13 September at IBC in Amsterdam. With a record number of entries submitted, the awards highlighted the depth of innovation, collaboration, creativity and leadership across the global MediaTech industry.
This year’s IBC has been marked by a real sense of progress and excitement, with organizations of every size demonstrating fresh ideas and bold approaches. The IABM Impact Awards™, open to both members and non-members, reflected this momentum with entries of an exceptionally high standard.
Saleha Williams, CEO of IABM, said “The launch of this year’s IABM Impact Awards™ has been met with incredible enthusiasm, and tonight’s winners exemplify why. Each has delivered something outstanding – whether through new technology, bold leadership, or projects that inspire meaningful change. These awards are about shining a light on the positive contributions shaping our industry’s future, and it has been a privilege to celebrate them here at IBC.”The winners of the IABM Impact Awards™ 2025 are:
Outstanding Innovation Award
DMC Production/ Grass Valley/ Broadcast Solutions/ Ziggo Sport
Technology Catalyst Award
Alistair Horne – Hornets Tech
Visionary Leadership Award
Louis Hernandez Jr. – Grass Valley
Pro AV Changemaker Award
Bitfocus
Sustainability Champion Award
Grass Valley AMPP
Community Impact Award
Bitmovin
Trailblazer Award
Stacey Moorcroft – Ross Video
Rising Star Andrew Jones Award
Olivia Peacock – Red Bee Media
Transformational Project Award
Jio Star India / Postudio / Planetcast
Industry Partnership Award
TAMS on Amazon Web Services (AWS)
The IABM Impact Awards™ were judged by an internationally respected panel of broadcasters, organizations, consultants and media:
Luiz Padilha – President, Padilha Consulting (Head Judge)
Andrea Berry – EVP, Operations & Technology, NBCUniversal
Sarah Joyce – Chief Global Officer, AVIXA
Vijaya Cherian – Publishing Director, BroadcastPro Middle East
Phil Sandberg – Publisher, Content + Technology
Seth Rogers – Director AI, Kendryl
Carrie Wootten – Managing Director, Media Talent Manifesto
Geir Børdalen – Head of Technology Portfolio, NRK
Matt Stagg – Creative Technologist, MTech Sport
As a group, the judges noted the creativity and ambition demonstrated across the submissions, reflecting the diversity and strength of the global MediaTech community.
Luiz Padilha, as Head Judge, commented “The quality of entries this year was outstanding. Every category featured several submissions that could have been worthy winners, which made the judging process both challenging and rewarding. This year’s awardees demonstrate the breadth of innovation and the real, measurable impact that is being made worldwide”
The ceremony, sponsored by AVIXA, brought the MediaTech community together at the IABM Hub during IBC2025, creating a fitting stage to recognize the achievements that are shaping the industry’s future.