Vision One Touch Film Production Services L.L.C. (UAE) and international developer of advanced broadcast solutions Movicom have entered into a strategic partnership at IBC 2025. As a result, starting November 2025, the RobyCam Stadium cable camera system will become available in the Middle East and North Africa (MENA) region.
According to Grand View Research, the sports broadcasting technology market in MENA was valued at USD 4.79 billion in 2023and is expected to grow to USD 7.59 billion by 2030 at a CAGR of approximately 6.8%. This growth reflects the region’s strong demand for advanced solutions in sports and live content, driven by major infrastructure investments and global events such as the 2022 FIFA World Cup.
With only one or two cable camera systems typically deployed per global region, this makes One Touch Production the first company in the MENA region to offer RobyCam Stadium locally, providing instant access to one of the world’s most advanced camera systems for sports, entertainment, and live productions.
RobyCam Stadium: Redefining Broadcast Kinematics
RobyCam Stadium is designed for the coverage of sports events, concerts, TV shows, and feature films. The system is suspended on four synthetic cables and driven by a high-precision real-time winch system. This enables the camera to move freely and smoothly through three-dimensional space while maintaining image stability even under high acceleration and sudden stops.
The system covers a working area of up to 250 meters diagonally, with the camera reaching speeds of up to 8 m/s. Its gyro-stabilized head absorbs vibrations, supports long focal length lenses, and ensures fluid, shake-free motion. RobyCam supports professional broadcast cameras and delivers recording in HD, UHD, and 4K, opening up dynamic and spectacular new perspectives.
Augmented Reality Integration
All Movicom cable camera systems come equipped with Compass AR technology, which collects and transmits precise camera position, orientation, and lens data to production servers. This ensures accurate placement of virtual objects in live broadcasts and expands the possibilities for augmented reality (AR) integration.
Partner Statements
We are excited to propose one of the world’s most in-demand stadium and arena cable systems to the MENA region. This is a step towards raising regional sports and entertainment broadcasts to the highest global standards,” said Mikhail Usanov, CTO of One Touch Production.
“The RobyCam system is featured in multiple creative projects and broadcasts around the world. The partnership with One Touch Production will expand the geography of the Movicom brand, as well as provide an opportunity to further develop the field of filming and broadcasting through projects implemented by our specialists,” said a Movicom representative.
One Touch Production’s Role
One Touch Production will provide rental services of RobyCam Stadium for sports and cultural events across the region. In addition, the company acts as a media-tech integrator: adapting the system to venues, embedding it into broadcast and XR workflows, and supporting the deployment of AR technologies.