New Singapore OB company invests in Calrec technology for global live sports and entertainement events including APAC and MEA broadcast markets
In its mission to deliver live event services combining advanced engineering with a creative approach to captivating live sports and entertainment experiences, Phoenix Broadcast Solutions, a new Singapore-based live production services provider, has invested in a range of Calrec’s audio broadcast technology as part of a significant multi-year enterprise partnership. The Calrec installations and integrations are being carried out by JAA Systems.
The three-year strategic agreement will see Calrec deliver its cutting-edge systems to support Phoenix Broadcast Solutions’ ambitious growth plans. The first delivery this quarter included a mix of Calrec’s pioneering IP Argo S and Argo M consoles, modular Type R IP mixing systems and ImPulse IP processing core. This initial Calrec IP installation phase forms the heart of Phoenix Broadcast Solutions’ portable flypack infrastructure. Designed for flexible and agile deployment the fly-aways deliver the power and reliability of a full broadcast studio on-the-fly.
Phoenix Broadcast Solutions is positioning itself as a trusted partner for global broadcasters and with a roster of high-profile events coming up, the company has selected technology partners that enable its expansion over time.
Founded by industry veteran Siddhartha Tyagi, Phoenix Broadcast Solutions chose to invest in Calrec based on the company’s first-class technical support framework and powerful forward-thinking technological innovation.
“Calrec’s inclusive ongoing support partnership is a game changer. Together, we created a multi-year framework of regular training sessions to assist engineers with continued skills development. From commissioning to follow-up briefings, and onsite assistance, everything has been thoroughly considered and executed,” says Siddhartha. ” Mastering new technology takes time, but the outstanding support from Calrec has accelerated our team’s capabilities and confidence.”
“Calrec’s ethos is a ‘Technology Partner for Life’. We don’t just sell audio broadcast solutions; we build strong relationships where our customers’ needs continue to be met long after the contract ink has dried,” says Calrec’s Regional Sales Manager, Michael Reddick. “This important partnership with Phoenix Broadcast Solutions further demonstrates our deep understanding of the needs of the market and customers, and our commitment to delivering the highest quality products and services.”