Bringing Expert Managed, Software-Defined Master Control Capabilities to Broadcasters and Sports Rights Holders at Cloud Scale and Speed
London, April 2, 2026 – Encompass Digital Media and Techex have today announced new, fully managed, cloud-native Master Control services designed to meet the growing operational demands of live sports and entertainment broadcasting. The service integrates Encompass’s managed services expertise and Altitude Media Cloud platform with Techex’s tx darwin content transformation technology, with user interface and control capabilities from Densitron, and will be showcased at the NAB Show 2026 in April.
Altitude Events, available as part of the Encompass Altitude product suite, enables broadcasters, sports rights holders and media organisations to configure and deploy fully operational master control workflows with the agility, scale and cost efficiencies of the cloud.
The service manages the full chain of live event delivery, from acquiring signals from any location, processing them with dynamic branding, standards conversion, content and ad insertion, triggering to enable monetisation and encoding and distribution to multiple endpoints. The combined Techex and Encompass software-defined, cloud-native infrastructure means workflows can be initiated at the start of an event and removed once coverage is complete, enabling events to be delivered cost-effectively at scale
“This partnership addresses one of the broadcast industry’s most persistent operational challenges, which is the complexity and cost of delivering live events at scale,” said Keir Shepherd, Chief Solutions Officer at Encompass. “By integrating Encompass’ operational expertise with Techex’s workflow technology, we are making it far easier to deliver live events reliably and at scale in a managed cloud environment that simplifies live event operations and allows workflows to be deployed quickly when new opportunities arise.”
The collaboration builds on an architectural framework developed by the two companies in 2025, showcasing how a scalable cloud architecture can be used to deliver high-profile live event and broadcast operations.
“tx darwin was built to make complex live broadcast workflows configurable, repeatable and deployable at the scale required by today’s live sports broadcasters,” said David Edwards Product Manager at Techex. “Our work with Encompass demonstrates what that means in practice, and for customers with high event concurrency or demanding turnaround requirements, the combination of tx darwin and the Encompass managed service capability is a compelling proposition.”
See for yourself at NAB Show 2026