High-speed web editing, mobile ingest, rapidly expanding AI integration portfolio, and 248 other updates since NAB 2025. 

Mimir is the cloud native media production platform built for teams that move fast. With a continuous deployment model, Mimir is constantly evolving, supported by powerful AI to help users find the right content in seconds and keep production flowing across people, locations, and systems.

See Mimir live at NAB 2026 (North Hall, Stand N2850) for a walkthrough of what an actual serverless production workflow looks like.

Faster edits without the workstation bottleneck

Mimir Cutter brings everyday editing of broadcast-quality clips to the cloud platform where the media already lives. Developed to help teams do more with less time, less effort, and less faff, it eliminates the “download–open–export–reupload” relay race and enables ingest-to-publish with fewer tools, fewer handoffs, and less waiting.

With Mimir Cutter, teams can:

• Create faster content for multi-format publishing – quickly reframe for different outputs (9:16, 1:1, 4:3) with pre-sets and keyframing, so that your focus stays consistent across versions without rebuilding the same story in multiple timelines.
• Fix audio in the flow – detach video and audio when you need independent control, then work faster with improved multi-track handling and clearer visibility (waveforms, level metering, and keyframes). When the sequence is ready, teams can render directly from Mimir Cutter using admin-defined export presets, so finishing and delivery do not require bouncing out to another system for straightforward jobs.

When a project needs full desktop finishing for color, advanced audio mix, or effects, the cut can be easily picked up and finished in DaVinci Resolve and Adobe Premiere Pro.

Mimir is your gateway to media AI 

Since its inception, Mimir has offered agnostic access to some of the most powerful media AI services on the market. You can choose which LLM, transcription, translation, or recognition service to work with to generate metadata, summaries, and tags, so you can use what works best for you at any time.  Agnostic semantic search was a natural evolution of this philosophy, and now the same easy-access workflow is available in Mimir for agentic search, leveraging partners you choose.

Mimir integrates with leading AI-driven video discovery platforms like AWS, Google, TwelveLabs, and CoActive AI that analyze footage at scale to make it searchable by what’s happening on-screen and in the audio, including who appears, what’s said, and key moments and reactions. Mimir uses those signals to automatically surface the right moments with edit-ready segments in Mimir Cutter, so users can refine and publish immediately.

 In news, that can mean searching a press conference for “every moment the spokesperson appears,” or “the point where they share the new guidance,” and jumping straight to the exact soundbite and shot you need, already ready to clip.

In sports, it means going beyond the play to the moments that make highlights travel – the face right after the whistle, the crowd eruption, or the heartbreak of a missed shot –and moving those moments straight into a cut to finish fast.

Mimir is AI vendor-agnostic, so teams can keep their preferred intelligence stack while standardizing the search-to-edit workflow in Mimir.⁠

Stream your content in high quality with Mimir mobile ingest 

Ingest should not be the step that slows everything else down. Mimir’s mobile app adds ingest so trusted contributors can capture and send high-quality video directly into Mimir, dramatically shortening the time between camera and production.

This builds on Mimir’s existing upload-link workflows with a field-first experience designed for real conditions: when using the app, uploads can continue in the background, recover from unstable connectivity, and prioritize quality so teams get usable footage even when the network is not perfect.

As content arrives, a lightweight proxy is made available quickly so producers and editors can start reviewing and cutting sooner, while the full-quality master continues uploading. The result is faster time-to-air, fewer ingest bottlenecks, and a wider network of reliable on-the-ground sources, including external contributors when needed.

Closed Captions, built-in

Mimir brings US closed caption handling into the core workflow so teams can maintain existing captions as edits happen, instead of exporting to a separate system, fixing, and reimporting every time the cut changes.

This matters in fast-turnaround workflows, including live ingest and MXF-based production, where speed and format requirements leave little room for extra caption passes.

The result is less busywork and fewer failure points, with accessibility and compliance handled as part of production rather than a last-minute scramble that slows publishing down.

See Mimir at NAB 2026 – North Hall, Stand N2850