Singapore-based broadcast services provider has deployed Grass Valley cameras, switchers and hybrid workflow infrastructure across sports and entertainment productions
Grass Valley has entered into a three-year enterprise agreement with Phoenix Broadcast Solutions as the Singapore-based company expands its live production operations across APAC and the Middle East.
The agreement includes the deployment of Grass Valley LDX Series cameras, K-Frame production switchers and Densité/XIP infrastructure to support OB, REMI and hybrid production workflows across sports and entertainment projects.
Phoenix Broadcast Solutions provides live production services across international sports and multi-event productions, specializing in OB, REMI and hybrid workflows for major sporting events and broadcasters across APAC and the Middle East. As part of the revamp of its operations, the company sought a scalable production ecosystem capable of supporting rapid deployment across multiple geographies and varied production environments.
“We were looking for a production infrastructure that could scale with the type of projects we are delivering across different markets,” said Siddhartha Tyagi, Founder & Managing Director, Phoenix Broadcast Solutions.
“That meant improving workflow flexibility and interoperability, supporting UHD and 4K production requirements, enabling REMI and distributed workflows, and maintaining reliability across large-scale multi-venue sports productions. We also wanted the flexibility to work across both IP and baseband environments depending on the operational and regional requirements of each project.”
The deployment includes LDX 150 and LDX 98 cameras for live sports production, alongside K-Frame switchers with Kayenne and Karrera control surfaces for multi-camera productions across OB and REMI environments. Densité and XIP infrastructure will support a combination of IP and baseband workflows, allowing Phoenix to adapt systems according to venue, project and regional requirements.
Systems are being deployed in phases in line with Phoenix’s production schedule across APAC and the Middle East, with the Grass Valley and Phoenix engineering teams collaborating on configuration and integration across a range of third-party audio, communications and transmission systems.
“Grass Valley’s solutions give us the flexibility and reliability we need to deliver at the highest level across multiple markets,” Tyagi added. “This partnership is an important step in building a future-ready broadcast infrastructure.”
The systems are already in use across Phoenix’s major international productions, improving operational flexibility across projects while enabling faster deployment between regions and greater consistency across workflows.
For Grass Valley, the agreement strengthens its position within growing live production markets across APAC and the Middle East.
“Phoenix Broadcast Solutions represents a new generation of broadcast companies: agile, ambitious, and built on deep industry expertise,” says Evan Boyd, Senior Vice President, Sales APAC, Grass Valley. “We are proud to support their journey with solutions that enable both performance and flexibility at scale.”
The partnership is expected to expand further as Phoenix Broadcast Solutions continues to grow its operations across sports and live event production.
Visit the Grass Valley booth (5C2-7) at Broadcast Asia 2026, taking place 20–22 May at Singapore EXPO, to find out how the company is supporting media providers across APAC and the Middle East with scalable live production, distributed operations and next-generation broadcast infrastructure.