Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with Comcast Technology Solutions’ VideoAI, an AI-powered video analysis platform that scans content and generates metadata on everything from chapters and sentiment to celebrity appearances and ad breaks.
The integration connects CTS’ VideoAI’s analysis directly to Blue Lucy’s orchestration engine, where automated workflows are activated to route assets, trigger transformations and deliver content based on what CTS’ VideoAI discovers.
The integration applies to businesses with a content archive, whatever its size or industry. A rights owner can have assets in a back catalogue chaptered, sentiment-scored and delivered to the right platform. A localisation company can trigger dubbing or subtitling workflows once CTS’ VideoAI flags a language or region cue. A broadcaster can use VideoAI’s detectors, for brand safety or ad break detection, and route it into an existing delivery pipeline.
What enhancements this offers for Blue Lucy customers:
- Enhanced archive intelligence. Metadata that CTS’ VideoAI generates on the archive can automatically trigger an action or transformation within a workflow, adding a new layer of automation to archive management.
- Enhanced monetisation. Ad break detection, contextual advertising signals and brand safety flags flow straight into delivery, giving customers an additional route to turn archive content into revenue, faster.
- Lighter manual load. Automatic operational segmentation and chaptering give content teams a further reduction in manual review time.
- Enhanced flexibility. Customers can pick the capabilities relevant to their content and connect them to the parts of their workflow that need them, no requirement to adopt the full suite.
“This integration supports media companies to turn their archive into a working asset. Comcast Technology Solutions’ VideoAI facilitates deep content analysis, and Blue Lucy’s orchestration platform takes that analysis and puts it to work automatically, across delivery, monetisation and localisation,” said Julian Wright, founder of Blue Lucy.