pro360

July 13, 2024
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Alfalite, the only European manufacturer of LED screens, received the visit of His Majesty King Felipe VI on the first day of ISE, the biggest AV trade show worldwide.

The Spanish manufacturer was exhibiting at the Digital Signage and DooH Zone in Hall 6 (stand 6H310).

King Felipe VI visited only eight of the 1,055 companies present at ISE 2023, which was held in Fira Barcelona Gran Vía between January 31 and February 3.

During his visit, Felipe VI praised Alfalite for their innovations in LED technology and was surprised that the Spanish company is the only manufacturer of LED screens in Europe.

Jesús Cabrera, CEO of Alfalite, said: “We feel honoured by the Kings’ visit to our company stand at ISE. We shared a brief talk about the company, its products and innovations. And we seize the opportunity to invite him to visit our plant in Huelva.”

The Spanish manufacturer has 20+ years of experience designing and manufacturing LED screens for advertising, shows, television and conference rooms with the most sophisticated technology.

Its innovations for the display market include technologies like ORIM® or Modularpix Pro VP XR line of panels.

The Spanish company was recently involved in building a 132-square-metre LED wall in record time for PLAZAMEDIA’s new hybrid studio near Munich to broadcast all FIFA World Cup matches from Qatar.

Alfalite was exhibiting at ISE 2023 its Alfalite VP XR® solution, a complete virtual production environment using Alfalite LED screens with a specific development and full integration into the production ecosystem of the English manufacturer Mo-Sys.

Alfalite’s Modularpix Pro LED screens were also on display on some partner stands, including AVIXA (stand 3Q400), Novastar (stand 3B750) and nsign.tv (stand 6H400).