pro360

May 28, 2024
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Ateliere Creative Technologies is expanding its leadership team with the appointment of Andy Hooper as Vice President of Sales & General Manager.

Hooper will oversee the rapidly growing Europe, Middle East, and Africa (EMEA) markets.

Ateliere says his appointment brings executive experience across sales, service and product organizations combined with a technical acumen that makes him well-positioned to lead its EMEA operation

He will collaborate closely with studio executives, broadcast engineers, and other content stakeholders on best practice cloud-native migrations. 

Ateliere Chief Revenue Officer, Kira Baca, says: “With Andy rounding out our senior leadership team, Ateliere is well-positioned to serve the broader market with our out-of-the box solutions that enable customers to manage every aspect of the media supply chain, delivering cost savings and efficiencies within weeks, not months or years.”

Hooper elaborates on how Ateliere’s flexible solutions can address EMEA specific challenges. “It’s misleading to think of EMEA as being one market.

“Its immense diversity drives the need for a significant amount of localization of language, video content, overlay, graphics, captions and subtitles… and therefore creates a hugely complex media supply chain.

“Ateliere Connect was envisioned to solve exactly these challenges, and we are doing it in a low-code / no-code environment that is very well suited for content operations teams in this region to adopt and become productive within in a very short timeframe.” 

Hooper brings extensive leadership experience to the table with expertise in product and professional services, having successfully delivered complex technology systems and projects to media and streaming companies throughout the region.

“As media businesses across EMEA transition their workflows to cloud, Ateliere is extremely attractive as the foundation for those organizations to explore the benefits of a cloud-based solution with out-of-the box functionality,” adds Hooper.

“The work already done by the team in enabling some of the most recognizable media companies to make the leap to the cloud is particularly helpful as it demonstrates the product/market fit of the Ateliere solutions for prospective customers in the region looking to improve their operational efficiency and bottom line.

“It’s an incredibly exciting time to join the team, and I look forward to ensuring the longevity of customer relationships and ongoing growth of our deployed systems.”