Ateme has announced it is partnering with Six Floor Solutions and Pushologies to deliver an automated end-to-end solution that enables sports content rights holders and streamers to increase fan engagement by attracting more viewers to their OTT apps.
The joint solution, launched today and demonstrated live at 2023 NAB Show, also empowers broadcasters, service and content providers to increase monetization of their content by connecting next-generation video experiences with e-commerce.
As the amount of content available to viewers is increasing exponentially, and with entertainment taking so many different forms, content owners, service providers, and broadcasters are now needing to face this challenge.
The partnership sees Ateme provide tools for high-quality compression and streaming; Six Floor Solutions for extracting highlights automatically; and Pushologies for attracting viewers with enriched experiences and opening up to eCommerce possibilities.
The end-to-end solution is fully automated and data driven, all the way from AI detection of content and creation of event triggers, to content clipping through to content assembly and delivery.
Every aspect of fan engagement generates data, and this solution collects that data and makes it actionable and monetizable, with high QoE processing & streaming.
“With increasing competition in the market from OTT and other forms of entertainment, content rights holders need to find innovative ways of attracting, engaging and staying relevant to younger generations,” said Remi Beaudouin, CTO, Ateme.
“This exciting new solution allows for the most interesting and most in-demand content to be delivered directly to the consumer on their device.
“We are excited to have teamed up with Six Floor Solutions and Pushologies to pave the way to a stronger video industry.”
Charlotte Barham, Director of Operations and Finance, Pushologies, added: “We are delighted to be working with Ateme and Six Floor to bring this end-to-end personalized content solution to market.
“This fully automated solution enables true Direct-to-Consumer distribution, monetization and data capture to continually improve the personalized fan experience.
“Operators will benefit from the ability to readily transform any content into a revenue-generating experience through the layering in of sponsorship, advertising, polls and interactive experiences.”
Pedro Aço, CEO and Founder, Six Floor Solutions, commented: “Consumers are feeling overwhelmed by the increasing content offer available from multiple providers around the world.
“Automatic processes to identify, filter and suggest key moments to watch in a sports match or a news show are therefore essential to improve their experience.
“These automatic processes not only enable new revenue streams for service and content providers, taking advantage of the generated enhanced metadata, but also deliver efficiency by replacing manual information preparation and tagging.
“We are proud to partner with Ateme and Pushologies to present an end-to-end solution built to increase fan engagement in multiple sports content and beyond.”
The partners will showcase this new solution for increasing and monetizing D2C fan engagement at 2023 NAB Show, from April 16th to April 19th 2023.
The end-to-end workflow demonstration on Ateme’s booth (W1517) will include:
- AI-based automatic key moments detection and video highlights clipping for sports content (using AI technologies: Deep Learning, Machine Learning, Computer Vision, Natural Language Processing)
- Conversion of content into an experience and delivering that straight to the home screen of the fan’s mobile device – automatically and at speed
- Making engagement drive value through the monetization of content