Magnifi by VideoVerse, an AI-driven video technology company and powerful video-editing SaaS platform, has announced a partnership with Storyteller,a leading SaaS platform that enables brands and sports organisations to benefit from the explosive popularity of short-form vertical videos across their owned and operated platforms.
The partnership could not have come at a more opportune time. With over 7.2 billion smartphones in the world, consumers are increasingly seeking content they can consume on the go. The rise of short-form vertical videos perfectly matches modern consumption habits, offering an immersive mobile content experience. This is evident in the success of TikTok, which generates over 1 billion views of these videos per day.
Storyteller empowers brands to deliver these high-impact vertical videos within their own apps and platforms, outside of the major social media giants, ensuring they maintain complete control over their content and audience engagement. The integration with Magnifi will further streamline the entire vertical video production process, from creation to distribution, allowing brands to maximize the impact of their native content offerings.
Bob Thompson, the founder of Storyteller, believes that the partnership between Storyteller and Magnifi will drive the entire medium of vertical videos forward.
“There has traditionally been a high barrier of entry to vertical videos. Brands have to tailor videos to this format, committing significant man-hours to this process. Thanks to our integration with Magnifi, this barrier is forever gone: Sports media rights owners can now reap all the benefits of vertical videos so that it becomes a revenue driver and brand builder,” said Thompson.
This suite of tools is truly end-to-end, seamlessly integrating the strengths of both Magnifi and Storyteller. To start, Magnifi can automatically convert key moments into mobile-friendly vertical video formats like Stories and Moments (TikTok-style clips) in real-time. These assets can then be directly published to Storyteller, whether as Stories, Moments, or made available within a media library, ready for future use.
Maginifi’s ability to attach robust metadata also furthers the ability for extensive personalization of content as Storyteller can ingest user preferences, such as favourite sports, teams, or locale, to then serve up a unique content experience to each user that is relevant and resonates with their interests.
Both platforms allow for the addition of graphics, with Magnifi offering advanced templating features and Storyteller providing both manual and automated templated workflows that enhance the quality, speed, and consistency of content production at scale. This ensures that all vertical video content meets brand standards without compromising creativity or efficiency.
Brands and sports organisations can also monetise the experience through advertising or sponsorships. Storyteller supports both first-party ads and seamless integrations with popular ad platforms, maximizing revenue opportunities.
Meghna Krishna, Global CRO at Magnifi, believes that the partnership will aid brands that want to better serve increasingly mobile audiences.
“Storyteller has democratized the vertical video, allowing brands to offer this popular format wherever their customers are. Our partnership will accelerate this trend. With the suite of Magnifi’s tools now at their disposal, brands will be able to produce, publish, and distribute vertical videos faster than ever,” said Krishna.
Together, Magnifi and Storyteller offer unparalleled editorial control, allowing brands to automate and scale their vertical video content effortlessly while maintaining consistency across all platforms so that brands can benefit from the explosive popularity of short-form vertical videos.