Nearly two-thirds of Gen Z1 (64%) consume news on social media, showing the necessity for broadcasters to consider how to harness viewers’ attention on these platforms
- Real-time data and on-screen graphics found to engage (64%) and immerse (72%) this digital-first generation, highlighting the power of live production solutions
Bergen, Norway— 18 December 2023 — Vizrt, the leader in real-time graphics and live production solutions for content creators, releases new research signifying a shift in the viewing habits of Gen Z when it comes to news consumption.
As the first generation born into a fully digital world, this age group according to a new global study is no longer interested in traditional news formats where dynamic on-screen graphics are underutilized.
The research shows a stark shift to social-first content formats, with the majority of Gen Z now opting to consume news on social media; with Instagram (60%), TikTok (38%), and Facebook (38%)2 identified as the most popular sources for keeping up to date with news and current affairs. The intensity of news cycles, volume of negative stories and a growing loyalty in social first news brands are also broadly cited as reasons behind the significant shift in viewing habits.
“Our research highlights the importance of real-time data and on-screen graphics in retaining Gen Z and futureproofing newsroom content creation. Content creators, traditional broadcasters and newer online news outfits, must adapt to meet the evolving needs of news consumers as each generation becomes more digitally advanced. Immersive storytelling with AR and XR can quickly and easily break down barriers to news accessibility and drive audience engagement,” says Ulrich Voigt, Global Head of Product Management, Vizrt.
On-screen graphics considered essential for broadcasters
The global report of thousands of UK and US respondents commissioned by Vizrt3 examined how Gen Z consumes news in comparison to other generations and revealed a significant reliance on on-screen graphics among the younger generation.
Gen Z is twice as likely to pay attention to content with on-screen graphics in comparison to other generations (31% vs 14% average of other generations), helping them to understand complex stories (51% Gen Z vs 42% average) read data clearly (48% Gen Z vs 46% average), and receive additional information not otherwise shown on screen (54% Gen Z vs 50% average).
Gen Z demands social-first formats
Despite Gen Z opting to consume news content on their phones, broadcasters are yet to adapt to meet their digital needs. Over half (56%) of those aged 18-25 find it challenging to watch content in this format due to horizontal content not being adapted for vertical viewing. Another issue faced by almost half of respondents (45%) is the lack of on-screen graphics when watching content on the go.
Vizrt reveals its research on the newsroom consumption habits of Gen Z and millennials after sharing research on the changing viewer habits of Gen Z and millennial sports fans earlier this year.
The main findings of both studies prove that social media consumption via mobile phones is on the rise, and attentions are won over with engaging visual graphics regardless of demographic, whether it is news or sports.
To read the full results of the future of the newsroom study, visit: https://www.vizrt.com/news-articles/broadcasting/future-newsrooms-creating-engaging-news-content-for-gen-z/
Vizrt is the leader in real-time graphics and live production solutions for content creators. With a 25-year history of inventing new simplified workflows for storytelling whether it is in the news, sports, broadcast, education, entertainment, live events, digital media, advertising, or anywhere else video lives, Vizrt has helped define and reshape the way video is created and shared with the world. Dedicated to delivering ground-breaking solutions for customers across graphics, cloud, remote and live production, live streaming, sports productions, virtual reality and virtual studios, and infrastructure – Vizrt enables more stories, better told.
In a world where attention spans are short, grabbing and holding onto audiences for entertainment, education or information requires craft, design, and vision. Vizrt’s team of 24/7 on-call experts and market-leading creative solutions, offers everything storytellers need to dazzle audiences, simply, effectively, and beautifully.
Billions of people watch stories or video powered by Vizrt everyday including from media companies such as Al Arabiya, Al Jazeera, BBC, CNN, CBS, ESPN, FOX, NBC, NHL, NFL, NRK, Sky Group, The Supreme Court of the United Kingdom, New York Giants, Nickelodeon, CBS Radio, ESPN Radio, MTV, USA TODAY, U.S. Department of Homeland Security (DHS), NASA, PWC, and more than 80% of the U.S. Fortune 100.
Vizrt is a global company with 700 employees in over 40 countries and is privately owned by Nordic Capital.