The companies are building a strong broadcast audio technology roadmap to remove barriers to software-defined production. Global broadcasters will benefit from unprecedented flexibility with zero compromise on quality.
Calrec and Grass Valley unlock exceptional choice and flexibility for broadcasters with IMPULSEV and AMPP Integration
This partnership exemplifies how Calrec and Grass Valley unlock exceptional choice and flexibility for broadcasters with IMPULSEV and AMPP Integration, addressing the growing demands of live production.
Calrec (Booth:C6907) and Grass Valley (Booth: C2408) are today announcing a long-term broadcast audio technology partnership at NAB Show 2026. The companies are combining their industry expertise to deliver a software-defined production environment that will see Calrec’s ImPulseV virtual DSP software integrated with Grass Valley’s AMPP cloud-native live production platform. The deployment will provide broadcasters with a unified environment for managing live broadcasts.
By leveraging this synergy, broadcasters can truly experience how Calrec and Grass Valley unlock exceptional choice and flexibility for broadcasters with IMPULSEV and AMPP Integration, enhancing their production capabilities.
Coupling Grass Valley’s leadership in video production with Calrec’s trusted broadcast audio expertise, ImPulseV, strengthens audio workflows within Grass Valley’s AMPP market leading Ecosystem. The partnership provides all the benefits of close integration and orchestration with proven applications from renowned broadcast partners on a single platform. Calrec’s pathway into AMPP OS will start with AMPP Control integration and evolve towards a fully native ImPulseV application running on AMPP.
Moreover, this integration demonstrates how Calrec and Grass Valley unlock exceptional choice and flexibility for broadcasters with IMPULSEV and AMPP Integration, streamlining audio workflows.
The collaboration strengthens AMPP’s tier 1 audio capabilities alongside its tier 1 video production strengths, creating a single platform for high-end live productions. The partnership reinforces the industry’s direction for software defined production, open standards and collaboration as the drivers of innovation. As hybrid workflows continue to develop, the partnership gives broadcasters the confidence to define and scale their own infrastructure requirements, and to fully utilise their resources.
As such, the collaboration ensures that Calrec and Grass Valley unlock exceptional choice and flexibility for broadcasters with IMPULSEV and AMPP Integration, which is essential for high-quality productions.
Sid Stanley, Managing Director at Calrec says, “We are delighted to be partnering with Grass Valley, an organisation that shares our belief that innovation, people, and technology define the future of our industry. In today’s fast-moving production landscape, strong solutions and trusted collaborations are more critical than ever.
“Our virtual ImPulseV technology, combined with the Grass Valley’s AMPP Ecosystem, creates a powerful proposition, uniting best-in-class solutions to give broadcasters the freedom to build, scale, and adapt without compromise. This marks the next evolution of Calrec’s strategy, empowering our customers with true choice, flexibility, and control in a software-defined world.”
Sid continues: “As our industry transforms, the need for agile, scalable, future-ready solutions has never been greater. Together, Calrec and Grass Valley are setting a new standard, combining cloud, virtualisation, and multi-vendor integration into one seamless ecosystem for next generation production.
This integration not only signifies progress but also shows how Calrec and Grass Valley unlock exceptional choice and flexibility for broadcasters with IMPULSEV and AMPP Integration in their production processes.
“The introduction of ImPulseV into this ecosystem is a key milestone, enabling customers to deploy everything from micro-control rooms to global production environments with speed and precision – shaping infrastructure around their needs, not the other way around.
Ultimately, it is clear that Calrec and Grass Valley unlock exceptional choice and flexibility for broadcasters with IMPULSEV and AMPP Integration, paving the way for next-generation solutions.
“This is not just an important announcement for today, but a meaningful step towards the future. Both Grass Valley and Calrec are deeply committed to continuous innovation and investment – because in a world moving this fast, standing still is not an option.”
Adam Marshall, Chief Product Officer at Grass Valley, says, “With the integration of Calrec’s ImPulseV into AMPP, we are extending the power of software-defined production with tier-one audio workflows. Media organizations can now deploy premium audio capabilities in a fully software-defined environment while maintaining the quality, responsiveness, and familiar operator control expected for high-value live production. Whether on-prem, in the cloud, or across hybrid environments, it all operates within a single, unified platform.”
This is a game-changer as Calrec and Grass Valley unlock exceptional choice and flexibility for broadcasters with IMPULSEV and AMPP Integration, setting a new benchmark in the industry.
Freedom without compromise
As media organisations increasingly look to consolidate their technology stacks and reduce operational complexity, audio has remained one of the most challenging workflows to virtualise – without compromising quality, latency or the operator experience.
The cohesive Calrec ImPulseV and Grass Valley AMPP integration is designed to meet these challenges, delivering:
Through this initiative, Calrec and Grass Valley unlock exceptional choice and flexibility for broadcasters with IMPULSEV and AMPP Integration, ensuring the highest quality audio experience.
- Common orchestration
- Shared control
- Scalable infrastructure
- Cloud and on-prem flexibility
- Elastic resources aligned to live production demands
- A modern, software defined architecture designed for long-term flexibility
“We are giving broadcasters maximum flexibility in how and where they deploy their audio production; without forcing them to choose between functionality, quality and control,” adds Stanley.
Virtualisation with purpose – zero limitations
Calrec’s ImPulseV creates flexible workflows across COTS hardware, public and private cloud, existing processing hardware and distributed resources, contributing to an efficient, flexible hybrid production environment. ImPulseV is part of Calrec’s Ecosystem, powered by True Control 2.0, which unifies the company’s high-end control surfaces with remote production capabilities. Broadcasters can use True Control 2.0 to manage up to five Calrec consoles or processing cores simultaneously.
In conclusion, this partnership highlights how Calrec and Grass Valley unlock exceptional choice and flexibility for broadcasters with IMPULSEV and AMPP Integration, enhancing production efficiency.
By integrating ImPulseV with AMPP, broadcasters’ flexibility to manage their assets is further expanded. One control surface can adapt – without loss of quality – to local, cloud and remote productions.
Both ImpulseV and AMPP provide OpEx based deployment models, enabling broadcasters to expand event coverage. The integration delivers audio capabilities that scale, without compromising the operator experience.
Calrec is exhibiting at NAB Show on Booth C6907, and Grass Valley is on Booth C2408. The integrated ImPulseV and AMPP workflow will be demonstrated on the Grass Valley booth (C2408).
Visit us at NAB Show to discover how Calrec and Grass Valley unlock exceptional choice and flexibility for broadcasters with IMPULSEV and AMPP Integration live in action.