April 22, 2024
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CameraOne – North America’s newest sub-rental solutions business –has opened a new office in Europe and made significant senior management team appointments in both Weiden, Germany and Los Angeles.

In the three years since its launch, CameraOne has built a reputation for having the latest kit, the highest levels of service and competitive pricing.

The company’s new European HQ – based in Weiden, Germany – will continue the simple business ethos: designed from the ground up to deliver everything the customer needs.

The purpose-built space will launch with an inventory of more than $3m of cameras, lenses and accessories all backed with CameraOnes’s24/7 service operation.

To support the evolution of CameraOne, several new appointments have been made, bringing proven industry experience to their new European HQ and the team in Los Angeles.


CameraOne Europe

Two industry veterans – Alexander Schwarz and James S Bouchie – are joining the team to help build Europe’s number one  sub-rental business.

Alex earned his MSc in Computer Science and began his career in the film industry by developing one of the leading Video Assist Systems.

He then became the Senior Director of Key Accounts at a major camera rental house. In 2013, he was invited to join the American Society of Cinematographers (ASC) and continues to be an active Associate Member.

James has more than 10 years of sales and marketing experience in the film industry and 20 years of experience working in academia.

An American that has lived for over 25 years in Europe, James has worked alongside Alexander since 2014.

In addition, Jacob Alatise has joined the team to expand CameraOne’s global reach. Jacob is well-known in Europe through his multiple years of experience working at Video Europe and will take on the role of Global Sales.


CameraOne North America

Indeana Underhill is joining CameraOne as VP of Partnerships and Strategy. Indeana is a cinematographer with more than 10 years of industry experience and relationships spanning over 30 countries.

An Associate Member of the Canadian Society of Cinematographers and a member of the American Society of Cinematographers’ MITC Lens Committee, Indeana will be based in CameraOne’s existing North American HQ in Los Angeles.