26/09/2022

EditShare collaboration and storage solution for Malanshan Video Cultural and Creative Industry Zone

EditShare, which specialises in collaboration, security and intelligent storage solutions, has announced that it has deployed its EditShare EFS solution at Malanshan Video Cultural and Creative Industry Zone (referred to as The Zone).

Located in Changsha, China, The Zone is known as a ‘World Media Arts City’ that integrates creativity, culture and technology into the fabric of its community. As the cultural epicenter of China, The Zone draws filmmakers and artists, boasting a thriving digital media market. The EFS solution, which was installed by EditShare partner Thinktone Technology at the park’s main creative hub, integrates with a wide range of production and post-production solutions including key editing applications Adobe Premiere Pro, Avid Media Composer, Apple Final Cut Pro X and Blackmagic Design’s DaVinci Resolve.

“Media production is fluid and collaborative. In order to achieve full artistic expression, you need a foundation that connects artists with tools to fuel the creative workflow process,” said Alan Dishington, vice-president of sales for Asia Pacific, EditShare. “EditShare has always designed products that prioritise creative users with no compromise on technology. Creative professionals are abstracted from the complexity of modern media management, while the technology at the heart of the EditShare products is designed to the very best principles of software engineering. All of this is wrapped in the imperative that our systems are open and scalable in order to adapt to future requirements.”

Powering faster EditShare storage nodes and networks, EFS enables media organisations to build extensive HD, 4K and 8K collaborative workflows. To the end-user, notes EditShare, EFS is a fast and flexible, collaborative, easy-to-use, storage space with an incredible throughput performance. To the engineers who manage it, EFS offers a scalable, stable and incredibly secure media storage platform.