Latest Milestone in the Company’s Green Strategy Aligns Cutting-Edge Technology with Environmental Responsibility
EMG / Gravity Media, the leading force in production, content, media services and facilities, today announced a groundbreaking milestone in sustainable broadcasting with the deployment of its fully electric 19T tender vehicle joining its fleet. As the first electric vehicle of its kind in the UK broadcast industry to support outside broadcasts, it will be used for London-based projects to assess performance and inform further electrification of the company’s fleet.
The introduction of this electric vehicle is a key part of EMG / Gravity Media’s ongoing sustainability strategy, which includes a commitment to reducing carbon emissions and transitioning to low-carbon operations. The company was recently awarded the DPP’s top Committed to Sustainability Mark and is the only outside broadcast facilities provider on the BAFTA albert Suppliers Directory, reinforcing its leadership in environmentally responsible broadcasting.
The Volvo FE Electric truck delivers a significant reduction in carbon footprint compared to traditional diesel vehicles, producing 96% less CO2 and 98% less NOx in usage than an HVO-fuelled Volvo FE diesel truck. With zero tailpipe emissions, it contributes to cleaner air and a reduced environmental impact. This transition also enhances the driving experience with smoother and quieter engines, while reduced noise levels improve the quality of life for those living in urban areas near busy transport routes and broadcast venues.
With a large fleet of over 65 commercial vehicles this new addition contributes to EMG / Gravity Media’s commitment to sustainability, supporting the transition to a greener future for the television and broadcast industry. To ensure seamless integration of the new vehicle, EMG / Gravity Media’s fleet department has undergone specific electric vehicle training provided by Volvo. This will equip them with the necessary expertise to operate and support the vehicle efficiently.
With a fully charged range of over 200 km while carrying a 5-tonne payload, the Volvo FE Electric truck is well-suited for urban-based productions. The truck features a Volvo FE Electric 4×2 chassis cab with a 19.5- tonne gross vehicle weight. It has a total energy capacity of 280 kWh, powered by four GEN 3 traction batteries. The truck is GSR2 compliant and incorporates advanced safety systems to enhance driver and pedestrian safety.
EMG / Gravity Media UK CEO, Jamie Hindhaugh commented, ‘Our commitment to innovation drives everything we do and part of that innovation is finding sustainable practices that not only reduce our environmental impact but that can deliver better ways of working. The introduction of our first electric tender truck is a significant milestone and reflects our dedication to supporting our clients with more sustainable programme delivery.’
“This is another important step in our sustainability journey,” added Rohan Mitchell, ESG Director, EMG / Gravity Media. “By deploying this electric tender truck to support our London based facilities deliveries, we are taking a decisive step towards reducing our environmental footprint and showcasing that cutting-edge broadcast technology and sustainability can go hand in hand.”
Amy Stokes, Head of e Mobility at Volvo Trucks, added: “We are proud to support EMG / Gravity Media in this pioneering move towards sustainable broadcasting. The Volvo FE Electric truck has been designed to deliver both performance and sustainability, and we are looking forward to seeing it play a key role in the future of live sports and entertainment production.”