New Cloud-Based Environment Delivers Secure, Low-Latency Live Workflows for Global Broadcasts
Techex, a leading provider of live broadcast infrastructure solutions, is collaborating with Google Cloud to deliver secure, low-latency transport of live video feeds from race circuits to global production partners. Techex has successfully deployed a new cloud-based media production environment for Formula E, supporting the championship’s global live event coverage and media operations.
The new production environment was designed to meet Formula E’s need for a scalable, flexible and secure cloud infrastructure to support its rapid event schedule. To meet this need, Techex’s tx edge software was deployed to act as the live IP transport layer across Formula E’s media workflows.
Deployed in just a few weeks, the tx edge platform plays a crucial role in enabling Formula E’s cloud-based media ecosystem by securely transporting camera and program feeds to production partners worldwide and ingesting them into Formula E’s media asset management platform. With tx edge available through Google Cloud Marketplace, the Techex solution was easily accessible for seamless integration into Formula E’s new vendor-agnostic environment.
“The media industry is undergoing a rapid transformation, and cloud-based solutions are essential for driving innovation,” commented Justin Grayston, Head of Customer Engineering for UK/I Media & Entertainment at Google Cloud. “Our collaboration with Techex allows organisations such as Formula E to leverage Google Cloud’s AI, machine learning, data analytics and edge capabilities, enabling organisations to create richer, more personalised experiences for their fans and future-proof their operations.”
As a selected participant in the IBC 2025 Accelerator Programme for the Master Control Cloud project—alongside champions RTÉ, BBC, BT Media & Broadcast, ITV, VSF, and SVT—Techex is contributing to the design and delivery of advanced cloud-based Master Control Room capabilities. The project presentation takes place on Saturday 13 September, 15:30–16:30.
Visit Techex at IBC 2025 in Hall 2.C46