Reusable GMX workflows automate international delivery to rights holders and digital platforms throughout the seven-day event
GlobalM successfully supported quattro media GmbH and World Rowing, the world governing body of the Olympic sport of Rowing, with the international distribution of live coverage from the 2026 World Rowing Championships in Amsterdam, providing automated delivery to broadcast rights holders and digital platforms around the world.
Held from 24-30 August, the 2026 World Rowing Championships brought together more than 830 athletes from 64 nations competing across 23 boat classes at the historic Bosbaan racecourse located in the heat of Amsterdam. Live coverage was distributed internationally through broadcast partners and digital streaming on World Rowing-designated websites.
Working with quattro media and World Rowing, GlobalM GMX Cloud provided the software-defined media infrastructure used to distribute the live World Feed to international rights holders. Using GlobalM’s distributed architecture, feeds are delivered through Points of Presence located close to each receiving organisation, helping to keep the Internet path between the GlobalM network and each taker as short as practical.
quattro media operated the complete distribution workflow directly through the GMX platform. Each day of competition could be scheduled in advance, with the required infrastructure, routes and receiver connections automatically established according to the requirements of that day’s racing programme.
The same contribution feed was also used to serve digital distribution workflows, allowing World Rowing’s online platforms to be supplied alongside traditional broadcast rights holders without creating a separate contribution architecture.
A key part of the workflow is its reusability. quattro media has used GlobalM across several World Rowing productions, allowing established rights-holder configurations to remain available between events. Receiver endpoints, permissions and SRT connection details could therefore be retained and reused rather than recreated for every production.
This created a persistent operational environment in which each new World Rowing regatta could build on established infrastructure and receiver configurations. Templates and existing workflows could be reused, while new takers were added when required.
For quattro Media, this meant the international distribution network was prepared around each events requirements without repeatedly rebuilding the underlying technical workflow. For rights holders, it provided consistency, with established reception points and connection details remaining available across successive World Rowing productions.
Paul Calleja, CEO of GlobalM, said:
“World Rowing is a very good example of how we believe live media distribution should operate. Quattro Media does not need to rebuild the network every time another event takes place. Rights holders, endpoints and workflows can remain available within GMX and be reused for the next production, while the infrastructure itself can scale according to the requirements of each event. This creates a much more persistent broadcast environment. Quattro Media can schedule the event, automate the distribution workflow and serve broadcasters and digital platforms around the world through the same operational platform.”
Florian Schnellinger, COO of quattro media said:
“World Rowing is a global sport with a global audience, and delivering its live coverage reliably around the world is fundamental to what we do. GlobalM gives us the scale and flexibility to make that happen efficiently, event after event. By reusing established workflows and connections, we can move faster, operate smarter and deliver consistently for our international media partners. It’s a powerful combination of technology and operational expertise that helps us extend the reach of World Rowing content worldwide.”
Christian Osterode, Head of Broadcast & Marketing of World Rowing added
“For World Rowing, it is essential that we can deliver our live international broadcast signal reliably and efficiently to our media rights partners around the world. At the same time, we need solutions that provide the flexibility to serve an evolving broadcast and digital landscape that can be used consistently across our international event portfolio. Working with quattro Media and GlobalM provides a distribution setup that supports these objectives. The ability to build on established workflows from event to event creates greater operational consistency and efficiency, while allowing us to continue expanding the global accessibility and reach of World Rowing content for our broadcast partners and audiences.”