UHD HDR image capture, scalable workflows, and future-ready live production at scale
Grass Valley today announced the successful completion of a major live production deployment with NVP, a leading European media company specializing in live sports production, delivering a significant leap forward in image quality, production flexibility, and technological innovation for LALIGA broadcasts.
This deployment responds to LALIGA’s RFP, which prioritized maintaining leadership in broadcast production through modern technology and scalable workflows. In meeting that requirement, NVP and Grass Valley have implemented a camera and production system designed to enhance visual quality and support the scale of live match coverage.
The project supports the production of more than 760 matches per season across Spain’s top professional football divisions (LALIGA EA Sports and LALIGA HYPERMOTION) and marks a new benchmark for live football production at scale.
Founded in 2007, NVP has built a strong reputation delivering large-scale international sports productions for global broadcasters and production partners. Building on a long-standing collaboration, NVP developed its proposal in line with LALIGA’s RFP, focused on advancing innovation and premium image quality. With that objective, NVP selected Grass Valley to deliver camera systems and workflows designed to scale and evolve over time. Following LALIGA’s decision to entrust NVP with the production of both -first and second- division matches, the challenging opportunity was to deploy a unified production infrastructure capable of handling a very high volume of live content while further boosting premium image quality. All camera systems were delivered and deployed within an exceptionally short timeframe, meeting the demanding production schedule ahead of the season’s start. Working closely with Grass Valley and systems integration partner Video Progetti S.r.l., NVP implemented a high-performance production ecosystem, spanning traditional OB operations and advanced remote production environments.
The deployment includes 144 Grass Valley cameras, with LDX 135 and LDX 150 systems forming the backbone of seven high-end OB trucks for LALIGA EA Sports (first-division) matches as well as eight OB trucks optimized for remote production in the LALIGA HYPERMOTION (second division). All cameras deliver native 4K UHD images, with the LDX 150 systems providing additional native 4K UHD high-speed capture to enhance live action and replay storytelling. The solution also enables simultaneous UHD HDR and HD SDR production, ensuring consistent visual quality and delivering the required flexibility across all matches.
The camera systems combine SDI and NativeIP connectivity, to support hybrid workflows. JPEGXS directly from the camera head helps address bandwidth constraints in remote production scenarios, providing optimal deployment flexibility. The à-la-carte licensing further allows NVP to dynamically add advanced capabilities such as super slow motion as audience demands evolve.
“Innovation is in NVP’s DNA,” said Ivan Pintabona, CTO at NVP. “With the LDX 150 and LDX 135, we are not only investing in cameras, we are investing in the future of live production. In particular, the LDX 135 cameras have demonstrated exceptional performance in real-world field operations, delivering a clear step forward in terms of image quality, HDR handling, and overall consistency in demanding live environments. These systems allow us to deliver UHD HDR productions with the highest level of reliability, while ensuring we can scale quickly.”
Carlos Ferreira, VP of Sales for Southern Europe at Grass Valley, added: “This project with NVP highlights the power of close collaboration across the entire production ecosystem. Working alongside Video Progetti, we delivered a solution that combines outstanding image quality with the scalability and reliability required for top-tier football production. We’re proud to support NVP in raising the bar for LALIGA broadcasts.”