June 17, 2024
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Monday 15th January 2024 – Events South Australia and Gravity Media, the world leading global provider of complex live creative production and media services, today outlined the broadcast technology and television production undertaking that sees Gravity Media Australia create and deliver coverage of the 2024 Santos Tour Down Under across Australia and multiple international territories.

A total of 9 stages and 2 criteriums brings female and male UCI WorldTour professional cycling teams to race on the streets of Adelaide and across regional South Australia each January. South Australia and the Santos Tour Down Under is the first stop for the world’s best male and female cycling teams and riders racing in 2024 and in partnership with Union Cycliste Internationale (UCI) is the opening event of the UCI WorldTour which also includes the Tour de France, Giro d’Italia and Vuelta a Espana. The Santos Tour Down Under is owned and managed by Events South Australia, a division of the South Australian Tourism Commission, on behalf of the South Australian Government. Gravity Media Australia has been appointed by Events South Australia as the “host” broadcast company for the Santos Tour Down Under.

This is Gravity Media Australia’s fourth year as Events South Australia’s broadcast and production partner for the event. In a major technology, logistics and production undertaking, Gravity Media Australia is deploying state-of-the-art high definition outside broadcast trucks and satellite units, more than 15 cameras, including on-board “chase” motorcycles and coverage from the air with a helicopter camera, and a crew of up to 100 to cover the Santos Tour Down Under as it travels more than 1,000 kilometres across South Australia.

Gravity Media Australia is also deploying specialist broadcast technology and communications services through its Globecam business which is internationally acknowledged for its innovation in the development of world-leading speciality miniature cameras and RF communications solutions. In addition to delivering all broadcast technologies and as “host” broadcast company, Gravity Media Australia has also been appointed as the television production company for the event, creating, producing, and delivering the complete television production of the Santos Tour Down Under for the world. Beyond this undertaking as “host” broadcast company, Gravity Media Australia has also been appointed to create and produce the Seven Network’s coverage of the Santos Tour Down Under, via our SNG fleet and introducing highly mobile cellular and cloud-based technologies linking to the Gravity Media Production Centre in Sydney to streamline and enhance the efficient delivery of Seven’s complete broadcast production.

Gravity Media’s overall production – encompassing 40 hours of live coverage and the production and delivery of a daily highlights programme for Australian and international audiences – is broadcast to a global audience across multiple international broadcast and content delivery platforms including the Seven Network in Australia.

Hitaf Rasheed, Executive Director, Events South Australia, South Australian Tourism Commission:

“We are excited to attract more fans to the Santos Tour Down Under this summer through a high-quality broadcast that will showcase the best that South Australia and our great race has to offer.”

Mike Purcell, Head of Production, Gravity Media Australia:

“Gravity Media Australia takes great pride in its partnership with Events South Australia. “The Santos Tour Down Under is a complex and rewarding production undertaking. “The entire team at Gravity Media is delighted to once again be playing a key role in delivering a world class broadcast that captures the Tour Down Under and showcases to the world both Adelaide and the tremendous countryside of South Australia.

About the EMG / Gravity Media combination

The combination will deliver broadcast, technology, production, and post-production solutions across many of the world’s most-watched live events including UEFA EUROs, FIFA World Cup, Summer and Winter Olympics, Roland Garros, ATP Tour, Giro d’Italia, Tour de France, Formula E, the V8 Supercar Championship, the Australian Open and US Open Tennis, plus major entertainment series including local versions of The Masked Singer, I’m A Celebrity… Get Me Out of Here!, The Traitors and Love Island, and big events like the BAFTA Awards, post-production services for The Crown, and state events like the Coronation of King Charles III.

Find out more here. About Gravity Media

Gravity Media is a global media production, creative service, and facilities company with a 30- year pedigree. Formed through the collaboration of four established broadcast and production houses – Gearhouse Broadcast, HyperActive Broadcast, Input Media, and Chief Entertainment – Gravity Media brings together a network of global talent and expertise. Its mission is to optimize facilities, workflows, and content for productions of all types and scales worldwide. With a modular and integrated approach, Gravity offers customizable solutions, whether a single service or a complete end-to-end solution is required

With over three decades of experience, founder John Newton has consistently demonstrated a remarkable ability to identify industry trends and drive innovation. Fuelled by a relentless passion for excellence and a forward-thinking mindset, Newton founded Gravity Media in 2000, setting out to revolutionize the media landscape. Under his guidance, Gravity Media has grown into a global powerhouse, combining the expertise of multiple established companies, and providing a comprehensive suite of services.

Gravity Media Australia

Gravity Media Australia’s acknowledged broadcast technology and production partnerships across major sports in Australia include the Australian Open and the Summer of Tennis, the Melbourne Cup and all major horse racing events in Australia, the Bathurst 1000 and the Repco Supercars Championship, the Bathurst 12 Hour, the ESL Intel Extreme Masters Sydney, the World Athletics Cross Country Championships, the Tour Down Under, the PGA Tour of Australasia, the Stawell Gift, the FINA World Swimming Championships (25m) in Melbourne, the Sydney Hobart Yacht Race, Crankworx Cairns, the FIM World Supercross Championship at Marvel Stadium, a partnership with Cricket Australia for the coverage of multiple cricket competitions in Australia and the delivery of broadcast and production technology requirements for coverage of the rapidly expanding and developing AFLW.

Through its studios, production, post-production, outside broadcast facilities and specialist camera technologies, Gravity Media Australia is currently involved with major production companies, television networks and pay television and streaming platforms in Australia across projects including The Voice, Australian Idol, Dancing with the Stars, The Masked Singer, Australia’s Got Talent, Would I Lie to You?, The 1% Club, Millionaire Hot Seat and I’m A Celebrity Get Me Out Of Here.

Gravity Media Australia post-production centre, Gravity House, plays a key role in the production of major international television productions across broadcast, subscription and streaming platforms, as well as movies from the Marvel Universe and projects from multiple US and international studios, and many of Australia’s leading independent film productions.

About EMG

Founded in the early 1990s, EMG (formerly known as Euro Media Group) embarked on a remarkable journey in the media industry. From its beginnings as a production services provider in France, EMG swiftly evolved into a leading force, expanding its services across Europe with companies like United and Cinevideogroep in The Netherlands, CTV and Telegenic in the UK, Videohouse in Belgium, 3Zero2 in Italy and Nobeo in Germany. In 2021 all major companies in the group rebranded to EMG. With a strong focus on innovation and client satisfaction, EMG established itself as a trusted partner for live events, broadcast production, and post- production.

Today, EMG continues to thrive, leveraging cutting-edge technology and an extensive network of professionals to deliver exceptional media experiences. With its unwavering commitment to excellence, EMG remains at the forefront of the industry, shaping the future of media production and continuing to exceed expectations.