Featured in the IBC2025 Innovation Zone: Highfield to debut new real-time voice-to-graphics, deeper newsroom integrations and innovation in live production graphics
Highfield AI the broadcast industry’s first agentic, multimodal AI platform for automated graphics production, will take center stage at IBC2025 as one of the select few featured in the prestigious IBC Innovation Zone, a recognition of its role as a disruptive, high-potential player in media AI. Since emerging from stealth, HighField AI has rapidly scaled its platform, customer engagements, and global team, and now enters IBC with powerful new capabilities that expand its reach from newsroom automation into live, unscripted production.
HighField AI’s modular platform already automates up to 70% of manual graphics production tasks, from story visualization and asset selection to template population without compromising editorial oversight or creative freedom. At IBC2025, the company will unveil significant upgrades across its product suite:
Innovation Spotlight: What’s New at IBC2025
HighField | Pulse – A first-of-its-kind AI-powered voice-to-graphics system for live, unscripted environments. Pulse listens to live broadcasts in real time, understands speech and producer commands, and instantly generates matching graphics, from lower-thirds and stats to contextual visuals while keeping human editors in control. Ideal for sports, breaking news, and live events, Pulse dramatically cuts turnaround time and manual effort, enabling unmatched responsiveness on air.
HighField | Cortex – The industry’s first broadcast graphics automation platform to blend agentic AI reasoning (powered by Google Gemini), real-time verified imagery from Reuters, PA Media, and AP, and end-to-end multi-language workflows. Cortex now features advanced agent-based AI for adaptive workflows, refined image cropping and auto-positioning, and instant integration with trusted newswire visuals setting a new benchmark for reliability, speed, and multilingual adaptability in AI-driven production.
HighField | Cast – Expands compatibility with newsroom computer systems (NRCS) to include ENPS, Saga, S-News, and Cuez, alongside existing integrations. This unprecedented breadth enables broadcasters to adopt AI-driven workflows with minimal engineering effort, accelerating deployment and lowering adoption barriers.
Live Production Leadership
As part of the IBC Accelerator Project – AI Assistance Agents in Live Production, along with other leading vendors, HighField AI will demonstrate how its production assistants integrate seamlessly into control room workflows, enhancing decision-making speed and accuracy during live broadcasts.
“Being selected for the IBC Innovation Zone underlines the impact HighField AI is having on the future of media production,” said Amir Hochfeld, CEO of HighField AI. “Our latest platform capabilities, from real-time, voice-driven graphics to deeper newsroom integrations, are designed to help broadcasters deliver more, faster, without sacrificing quality or control. And with our expanded commercial team, we’re ready to bring these innovations to broadcasters worldwide.”
See HighField AI in action at IBC2025
You can experience Highfield AI firsthand at the following stands:
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Aski-da – Booth 3.C46
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CGI OpenMedia – Booth 8.B47
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wTVision – Booth 7.C14
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IBC Accelerator Zone – Booth 14.a21