New state-of-the-art features for real-time visualisation, data enrichment, and scenario forecasting help businesses achieve infrastructure optimisations while significantly reducing costs
Humans Not Robots (HNR), a pioneering provider of sustainable media technology solutions, is delighted to announce its participation in IBC2025. At the leading event, HNR will showcase its latest innovations aimed at transforming digital infrastructure management through enhanced efficiency, sustainability, and cost-effectiveness.
This year, HNR will showcase notable advancements to its award-winning platform, HNR to ZERO, which provides data-intensive organisations with tools to optimise operations, reduce environmental impact, and comply with evolving global sustainability mandates. Featuring new cutting-edge capabilities like real-time visualisation, data enrichment, and scenario forecasting, the platform underscores HNR’s dedication to delivering sustainable and scalable infrastructure.
“Our platform is driving real-world impact, and at the show, we’re excited to showcase how initiatives like the ESA-backed 5G-EMERGE project, Greening of Streaming, and major European telecom providers are leveraging HNR ZERO to embed sustainability into their digital operations,” states Kristan Bullett, CEO at HNR. “Through AI-driven optimisations, we’re helping them achieve their sustainability goals, transform the way they operate, and build a more efficient, eco-friendly future—delivering tangible results while significantly reducing costs.”
ECOFLOW II Project and IBC Accelerator Programme
Together with partner Accedo, HNR is proud to co-lead the ECOFLOW IIproject, one of only eight initiatives selected for this year’s prestigious IBC Accelerator programme. Building on the success of last year’s ECOFLOW project, this collaboration addresses critical sustainability challenges, including limited data accessibility and engagement in carbon reduction efforts across the M&E industry.
The ECOFLOW II consortium, led by major industry players including British Telecom, ITV, Channel 4, Accedo.tv, IET, and the European Broadcasting Union (EBU), will present their findings during the Future Tech Stage session on Friday, 12th September, 16:30 – 17:30, in Hall 14. This initiative represents a collective stride toward developing future-proof, environmentally conscious workflows tailored for digital media operations.
Featured Innovations at IBC2025
Visitors to IBC2025 will have the opportunity to explore the expanded capabilities of HNR to ZERO, which now integrates even greater precision in power measurement and modelling. Attendees can learn how these advancements enable businesses to enhance their Quality of Impact (QoI) by aligning operational KPIs, such as energy use and costs, with sustainability goals.
Key enhancements include:
- High-fidelity direct power measurement from on-premises data centres and home environments to ensure accurate and verifiable data.
- Scenario modelling and real-time forecasting to inform cost-benefit analyses and resource allocation decisions.
- Dynamic visualisations and attribution tools, offering actionable insights into costs and environmental impact on granular levels.
We are excited to be present at the European Broadcasting Union (EBU) stand (10.D21) as part of the 5G-EMERGE initiative. This initiative focuses on advancing next-generation broadcasting by leveraging 5G technology to deliver innovative, scalable, and more efficient media solutions.
“Our industry is at a critical turning point in adopting sustainable practices, which makes solutions like HNR to Zero essential in helping organisations achieve their environmental and financial goals,” said Bullett. “HNR’s solutions are built with Quality of Impact (QOI)—a term we’ve coined—at their core. This empowers our customers and partners to drive meaningful innovation while prioritising sustainability, reducing costs, and minimising carbon footprints. We’re excited to continue to contribute to the industry and drive progress toward a more sustainable future at IBC2025.”