May 28, 2024
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Video management platform company Imagen has announced a new partnership with Paris-based, AI-powered story production platform Newsbridge and broadcast tech solutions company Broadcast Solutions. The partnership will focus on the facilitation of media distribution to journalists and media organisations around the world.

According to the partners, the combination of Imagen and Newsbridge’s technology brings together two best-in-class tools – creating one system to provide broadcasters with increased efficiency and faster speed-to-market. The partnership integrates the two platforms and enables automated and optimised content indexing, as well as AI-driven metadata tagging to accelerate the workflow.

Thanks to the inclusion of AI-enhanced features, including facial recognition, customers will be able to search for content faster and more efficiently than before.

Nicolas Hans, Partner at Broadcast Solutions Middle East and Africa, explains: “In today’s global content marketplace, our clients require scalable distribution and syndication platforms such as Imagen. But to service multilingual audiences, they need to streamline the preparation of media by automating the creation and facilitating the curation of descriptive metadata – that’s where Newsbridge cognitive indexing services and tools kick in.”

Charles-Edouard Pezé, Head of Partnerships at Newsbridge, comments: “This collaboration with Imagen allows us to showcase our tool’s versatility, how Newsbridge seamlessly generates value amidst the media flow and helps Imagen’s customers to access and share their content more quickly than ever before. Our AI-powered metadata tagging means that little to no manual intervention is needed to tag assets, saving both time and resources for the end users and allowing them to focus on tasks where human operators make an actual difference. We look forward to working with Imagen to bring these capabilities to other organisations.”

Owen Shackman, Partnerships Director at Imagen, adds: “We are very excited to be partnering with Newsbridge. This further demonstrates our commitment to working with market-leading, agile providers who add tremendous benefit to the content value journey for our clients. This is a great complement to the Imagen offering, allowing us to help content owners satisfy their audiences in a more cutting-edge and effective way, enabling them to unlock the added value of video and rich media.” 

“At the forefront of the broadcast industry, we’ve seen the rapid acceleration of the news cycle and the need for the integration of advanced production tools with modern distribution platforms. Optimal workflow design, streamlined metadata management and turnkey project management were our contribution to making this imagen and Newsbridge partnership a reality,” says Salah Ayoub, Head of Middle East Projects at Broadcast Solutions.