–MovieLabs, the technology joint venture of the major Hollywood motion picture studios, has opened submissions for the 2030 Showcase Program. The program, now in its third year, recognizes case studies in the M&E industry that are applying various principles of the 2030 Vision in real-world media creation workflows and are demonstrating how they are achieving more efficient, interoperable and secure productions.
This year, MovieLabs is expanding the program by accepting submissions to enable companies to submit their most current case studies as they are completed. MovieLabs will continue to highlight selected projects in its public industry outreach and the case studies will be published in the 2030 Showcase library on the MovieLabs website at www.movielabs.com/production-technology/2030showcase/.
Organizations that are interested in participating must submit an actual case study that applies 2030 principles in a real-world workflow implementation. Marketing descriptions about what products “can” do are not eligible for the showcase. The process for submission remains the same – applicants submit a short video summary (max 10mins) of their case study including the initial challenges and goals, the technical solution implemented, and a list of the specific 2030 Vision Principles they believe they have implemented. MovieLabs will review submissions monthly and announce new selected case studies as they are published.
“Over the last three years, we have had overwhelming interest from the industry wanting to take part in our 2030 Showcase program. This has enabled us to build an amazing library of case studies on our website as a reference for media and entertainment companies to understand how others are reinventing the media creation process.” said Richard Berger, CEO of MovieLabs. “Our change in submission process will allow more companies to submit work throughout the year, and we look forward to evaluating the case studies as they come in. I encourage all companies implementing aspects of the 2030 Vision to submit their case studies for consideration in the Showcase Program.”
Currently published MovieLabs case studies include those from Accenture, Adobe, Ateliere, AWS, Dreamworks Animation, Light Iron, Overcast, Prime Focus Technologies, ProductionPro, Skywalker Sound, Sony, Walt Disney Studios and Yamdu.
The MovieLabs 2030 Vision lays out 10 key principles for the evolution of media creation with which Showcase participants should be aligned with one or more:
- All assets are created or ingested straight to the cloud and do not need to move.
- Applications come to the media.
- Propagation and distribution of assets is a ‘publish’ function.
- Archives are deep libraries with access policies matching speed, availability and security to the economics of the cloud.
- Preservation of digital assets includes the future means to access and edit them.
- Every individual on a project is identified, verified and their access permissions efficiently and consistently managed.
- All media creation happens in a highly secure environment that adapts rapidly to changing threats.
- Individual media elements are referenced, tracked, interrelated and accessed using a universal linking system.
- Media workflows are non-destructive and dynamically created using common interfaces, underlying data formats and metadata.
- Workflows are designed around real-time iteration and feedback.
Selected participants will work with MovieLabs to develop their case study which will be hosted at MovieLabs.com. More details of the program, submission criteria and other important information is available at www.movielabs.com/Showcase.