June 15, 2024
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Solutions provider NativeWaves and NetInsight, a global leader in media network solutions, have announced a sales and technology partnership that will deliver significant benefits to broadcast and streaming companies.

The partnership, which will be highlighted by both companies at IBC 2022, will see NativeWaves deploying NetInsight’s Nimbra Edge cloud solution with its NativeWaves EXPexperience.

This new platform, launched in 2021, enhances the standard broadcast and streaming experience by giving audiences the opportunity to explore a wealth of additional content such as different camera angles, audio tracks, instant replays, and social media integration.

“Going forward, all NativeWaves EXP customers will receive their services via Nimbra Edge,”says NativeWaves CEO Christof Haslauer.

“NetInsight’s solutions are not only stable, reliable and technically sound, but they also come with the backing of tremendous support.

“This goes a long way towards helping us service our customers so that they can deliver next-level aNativeWaves EXP experience to their own customers.”

The partnership between NativeWaves and NetInsight came about as a direct result of an IBC Accelerator project that took place in 2021.

Both companies were part of a multi-company team examining the onset, rollout and continuing evolution of 5G for remote production and live sport.

The project’s aim was to show how 5G could be used to create a unique fan experience in a stadium and at home using multiple camera sources from traditional broadcast cameras, AI cameras, drones and mobile phones.

The events chosen to test 5Gworkflows and technology were two concurrent soccer matches–one for the Arab Cup an done for a youth league-which took place in Qatar in December 2021.

These were selected by the IBC Accelerator team because their location made them the ideal testing ground for technology that might be used at sporting events such as the FIFA World Cup later this year.

“While working with NetInsight, we discovered that Nimbra Edge made it very easy to route different production input streams into the NativeWaves platform, which is something we require to deliver our Multiview experience,” Haslauer adds.

“Nimbra Edge also enables us tofeed synchronized production inputs to our encoder, and easily manage all partner feeds from multiple sources, which reduces project and operations overheads.”

The fact that Nimbra Edge supports low latency streaming and is cloud-based were also attractive features for NativeWaves, which uses a dedicated low-latency streaming platform to power its NativeWaves EXP experience.

“NativeWaves EXP is a perfect example of advanced media services that can benefit from utilizing the ease of use of and quality of Nimbra Edge,” says Kristian Mets, Head of Sales Business Development at Net Insight.
“The solution offers state of the art latency and streamsynchronization for an extraordinary end-user experience.”
At IBC 2022 NativeWaves and NetInsight can be found on booth 5:D54 and balcony suite1.BS18, respectively.
To see the results of this partnership in action visit either booth or visit their respective websites:
Established in Salzburg, Austria in 2016, NativeWaves delivers an engaging and immersive media experience to audiences around the world.
Using cutting edge technology, NativeWaves has brought easy to use, advanced streaming solutions to the broadcast, e-sport and live entertainment industries.