July 12, 2024
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Samir Zehani, co-founder NINETNINE (front left), Wael Al Buti, Chief Commercial Officer of Arabsat (front right), Laith Alani , Regional Sales Manager & Head of Customer Service at Arabsat (back left) and Adel Hamla, NINETNINE co-founder (back right).

NINETNINE, the disruptive content provider to digital and media platforms, has launched its live linear entertainment TV channel Helwa TV on Arabsat, the leading satellite services provider in the Arab world.

The channel is available free-to-air on satellite TV broadcast BADR-6, which reaches 550 million people in the Middle East and North Africa.

Operated by NINETNINE and co-owned with BluTV, Helwa TV broadcasts premium Turkish series and North African TV shows that have proved successful on European cable networks and on Dish Network’s OTT service, Sling TV in the US where NINETNINE has 10 premium linear North African channels.

This makes Helwa TV one of the most watched Arabic channels on major TV platforms.

Commenting on the partnership, Arabsat CEO Alhamedi Alanezi said: “Following Arabsat new strategy expanding our cooperation with key partners, we succeeded in creating an ecosystem of international media partners that allows us to build strong ties with our clients.

“NINETNINE’s innovative media distribution approach aligns with our vision and strategy. This partnership is the first brick of more projects to be announced in 2023.”

“This is an incredible opportunity for people across MENA to have free access to Helwa TV and to enjoy a range of premium shows and local content that has been entertaining the Arab and North African diasporas living in Europe and North America,” explains Samir Zehani and Adel Hamla.

“We’re delighted to announce this latest expansion of our media services and to partner with a leader like Arabsat to monetize our content differently.”

The service launched on 1st December.