01/10/2022

Pixotope to break down barriers to virtual production adoption at IBC 2022

Pixotope Technologies AS, the leader in live augmented reality (AR), extended reality (XR), and virtual production solutions, is breaking down barriers to Virtual Production adoption and growth through its recently introduced technology solutions and initiatives.

Visitors to stand 7.D08 at the RAI in Amsterdam from September 9-12 can expect to see how easy Pixotope makes it for all media producers to adopt Virtual Production solutions and workflows.

Specifically, attendees will learn how Pixotope Camera Tracking provides a streamlined approach to camera tracking and graphics integration, how the introduction of its XR Edition simplifies set up and operation of XR environments with LED volumes, and how the launch of the Pixotope Education Program (PEP) will help build out the currently-limited Virtual Production talent pool.

“This IBC is all about validating the ways in which Pixotope is making Virtual Production accessible to all media producers,” says Pixotope CEO Marcus Brodersen.

“A lack of available talent, challenges associated with camera tracking, and the complexity and resource cost of configuration are all frequently named as major barriers to adoption.

“As a result, there is a relatively small pool of professionals that can navigate the technology and workflows.

“Pixotope is knocking down those barriers with the introduction of solutions that simplify user experience alongside a unique education program to train the next generation of Virtual Production powerhouse talent.”

Pixotope product specialists will be on hand to discuss how customers can leverage the entire suite of Pixotope solutions to bring augmented reality, extended reality, and virtual studios into their productions to expand their content offering.

For more information, visit https://www.pixotope.com/ibc2022

IBC2022 show attendees are invited to book a meeting with a Pixotope product specialist to learn more.

Beyond technical achievements, Pixotope is investing in the community, leading the way for industry education with the introduction of the Pixotope Education Program (PEP) at IBC 2022.

A community- oriented initiative for higher education institutions, it aims to help prepare the next generation of Virtual Production talent.

The expanded Pixotope platform coupled with the PEP works to create an on-ramp to Virtual Production workflows based on ease of use, technical excellence, education, and knowledge sharing.

Pixotope Chief Revenue Officer, David Dowling, said: “The PEP is our way of breaking down the number one barrier to Virtual Production adoption and growth: the lack of available talent.

“By leveraging our network of partners and experts, we can help educational institutions fill in the knowledge gaps while also providing affordable access to the tools that power Virtual Production.

“With the PEP, we’re building a pipeline of next-generation talent so that Virtual Production can simply become media production.”