pro360

February 26, 2024
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PlayBox Technology, the leading channel in a box provider for media companies worldwide, has enhanced its OTT Stream Content Management System product with a fully integrated, highly automated ad server.

Whether the streaming service is an alternative delivery platform for a broadcaster or a new service from a content owner, it means that advertising revenues can be maximised through precise ad placement.

OTT Stream is a cloud solution providing comprehensive playout facilities for multiple channels and services.

It is available as a perpetual licence, but most operators use it as a software-as-a-service, taking advantage of the cloud’s inherent ability to scale and flex, allowing them to grow functionality and offerings as subscriber demand grows.

This new addition enables media companies to manage and monetize their streaming content more effectively and efficiently.

The ad server’s robust functionality provides an efficient way to insert and manage advertising content within live and on-demand streams. It also enables media companies to analyse and optimize ad placement to improve viewership and revenue.

The integration of comprehensive ad fulfilment capabilities means that the complete service can be managed as a single entity, while maintaining the highest quality standards of seamless ad insertion and delivery, within a fully automated playout environment.

“The addition of the ad server to our OTT Stream Content Management System product is a major enhancement that will help media companies to more effectively monetize their streaming content,” said Phillip Neighbour, COO at PlayBox Technology.

“The ad server’s robust functionality provides an efficient way to insert and manage advertising content within live and on-demand streams. It also enables media companies to analyse and optimize ad placement to improve viewership and revenue.”

The ad server is fully integrated with the OTT Stream Content Management System and enables media companies to:

– Insert and manage advertising content within live and on-demand streams

– Analyse and optimize ad placement to improve viewership and revenue

– Serve targeted ads to individual viewers

– Manage ad inventory and track impressions and click-throughs

“Successful monetisation depends on the ability to create campaigns and deliver commercial breaks with the minimum of operator intervention, while ensuring a seamless flow of appropriate content,” continues Phillip Neighbour.

“Broadcasters have long recognised the importance of putting the right commercials in the right breaks: new services – whether they are content streamers or sports and community groups – now have the ability to build revenues by adding commercials with the same values.

“Our OTT Stream service is a revolutionary way of designing and implementing streaming services, quickly and simply with the minimum of specialist knowledge,” he added.

“By incorporating an ad server, users can now manage the entire process through a single, intuitive portal. This is a game-changer for streaming content.”

OTT Stream from PlayBox Technology is already in use with a number of leading players. The integrated ad server is available now and can be added to existing services as well as incorporated in new systems.

Users can access free trial versions of OTT Stream to build proof of concepts via playboxtechnology.com.