June 15, 2024
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Engaging data and content visualisation solutions innovator Polygon Labs is highlighting the success of Creative Hub – its remote, on-demand creative and professional services platform that is available on a per-project or subscription basis.

Since its launch in April 2020, many of Polygon Labs’ clients have used Creative Hub to produce their remote virtual studio productions, with no need for physical cameras, tracking devices or green screens. All human interaction happens remotely, bringing the presenters into the set via live video stream.

This exact set-up was used last month by Verizon Media-owned tech news publisher Engadget for its CES 2021 virtual studio presentations. Polygon Labs worked closely with Michelle Kratchman, creative director/head of art and AR/VR design at Verizon Media, and her creative team to design a virtual studio environment that could be used as a fully remote production set to present products, interview guests and discuss consumer trends. Verizon Media used its Brainstorm Infinite virtual studio solution to produce the show.

David Jorba, Polygon Labs’ chief strategy and business development officer, said: “We’re very well-known for our high-quality work with 3D real-time graphics projects. This sophisticated Engadget virtual set for CES, and many other projects like it, show how media companies like Verizon Media can maximise the use of the best graphics technology that the industry has to offer to make storytelling productions engaging, informative and cost-efficient.”

Specialising in real-time graphics platforms including Vizrt, Unreal Engine, Chyron, and Brainstorm, Polygon Labs delivers innovative news, sports, augmented and mixed reality, and master control graphics. This includes new graphics creation, building templates, integrating data or developing a plugin when a client is short on time to deliver, or simply needs additional expertise.

Polygon Labs’ clients including news agencies APTN and Newsday use Creative Hub daily. The service provides a set number of expert creative and development assistance hours, to help teams as and when required, and the subscription option provides a lower cost hourly rate because of what is described as “the continued commitment and relationship” with the customer.