May 28, 2024
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Ross Video, a global leader in video production technology, has announced a diverse lineup of products for IBC 2023.

In a new location — at booth 9.A05 in Hall 9 — from 15-18 September, attendees will experience the full range of Ross technology used to deliver exceptional video experiences to billions of people around the world every day.

Ross promises an immersive experience focusing on extended reality (XR), intelligently integrating AI, robotic camera systems, enhanced cloud production, and hyperconverged infrastructure.

Other highlights include the award-winning Carbonite Ultra 60 production switcher, and the next generations of spidercam, automated camera tech, and LED displays.

“We are thrilled to be back at IBC and have significantly increased the size of our stand to allow clients to see what they can achieve with our technology and solutions,” said Jeff Moore, Executive Vice President & Chief Marketing Officer at Ross Video.

“It’s not just about technology but about “Making it Real” by showing full workflow solutions that combine amazing production values and operational efficiency.

“We will showcase XR, LED, hygerconverged infrastructure, and much more.

“Attendees can get hands-on with the Carbonite Ultra 60, learn more about Ross Production Cloud, and get better acquainted with spidercam, one of our most talked about products.”

Attendees can explore Ross Video’s comprehensive XR solution featuring LED displays, robotic cameras, camera tracking, and the latest rendering software.

Live demos will highlight XR advantages such as versatile studio setups, real-time data integration, cost savings, quick pre-production workflows, and superior quality.

Additionally, they can get a sneak peek of Voyager 5.2, powered by Unreal Game Engine, which includes Nanite dynamic polygons and Lumen dynamic lighting for breathtaking virtual environments.

XPression is also unveiling version 11.5 and launching XPression Maps 3.4, offering enhanced data integration and improved user control.

Ross Video will explore how AI can be used to better plan and fulfill newsroom content and solve the complexities of automated content playout, with demos of how ChatGPT integrates with their newsroom ideation software, Inception.

It will also showcase its new Media Asset Management platform, Streamline Pro.

Streamline Pro provides a shared space for both the newsroom and creative departments to understand what content is required, so it’s faster and simpler for teams to stay on the same page.

When the content is finalized, Streamline Pro automates the entire process of preparing it for air, making those challenges a thing of the past.

IBC attendees can get their hands on the celebrated Carbonite Ultra 60, a new class of production switcher from Ross that delivers big performance in a single cost-effective hardware platform.

Designed to tackle the most demanding productions, Ultra 60 supports an impressive I/O of up to 60×25 in HD or UHD.

Its 3RU modular design offers the flexibility to start with fewer inputs and outputs, allowing facilities to prepare for present and future needs. As production requirements grow, easy upgrades become a seamless option.

Accompanying Carbonite Ultra 60 are the latest TouchDrive control surfaces – the TD3 and TD4 panels.

These remarkable panels are the largest in the TouchDrive series, boasting extended control capabilities that empower production facilities to deliver larger and more intricate live productions at a fraction of the cost.

As sustainability and operational efficiency become paramount in the industry, the transformative benefits of hyperconverged technology are set to be a big talking point at IBC2023.

The Ultrix Hyperconverged platform dramatically shrinks the production infrastructure footprint with massive savings in space, cabling, and power consumption.

Ross Video is collaborating with UltraHD Forum to focus on efficient HDR and SDR delivery for live events.

An immersive demo at UltraHD Forum’s stand (10.C09) showcases an innovative HDR/SDR workflow that preserves intent across HDR, SDR, UHD, or HD delivery.

IBC attendees will have the chance to see the latest evolution from Ross’ Robotics portfolio in booth 9.A04

For more information or to book a meeting with Ross Video at IBC2023, visit