“Mark brings with him a wealth of relevant experience, industry relationships, and market knowledge that will enable SDVI to continue its growth path with existing customers and new accounts.”
Harahan has more than 25 years of experience selling into the media and entertainment industry. He brings deep knowledge of customer workflows and an ability to articulate complex technical principles to both technical and business leadership.
Over his career, Harahan has held strategic sales roles with Grass Valley, Miranda Technologies, and Sony Electronics.
“SDVI originated the concept of cloud-native supply chains for the M&E industry, and they’ve built an impressive leadership position by enabling media companies to achieve new levels of operational efficiency, react faster to market changes, and have better visibility into resource utilization,” said Harahan.
“I look forward to working with new and existing SDVI customers to help them take full advantage of the benefits of an SDVI-powered, cloud-based media supply chain.”
Adler has been with SDVI since 2017, singlehandedly leading customer engagements and sales activity in North America.
He has played an instrumental role in expanding the roster of SDVI customers, including work with A+E Networks, Comcast, FotoKem, NBCUniversal, and Sony Pictures.