Sony is set to return to Integrated Systems Europe (ISE) 2026, taking place in Barcelona from 3–6 February 2026, to showcase its latest AV innovations under the theme “Empowering Creativity, Enhancing Spaces.”
Building on its legacy of innovation, Sony will introduce several key solutions and will demonstrate how its technology enables creativity to flourish and transforms the way people connect, learn, and collaborate across corporate, retail, education, and production spaces.
At the heart of Sony’s presence at ISE 2026 lies a commitment to creating smarter, more inspiring spaces. From immersive digital experiences in retail to efficient hybrid work environments and next-generation podcast production, Sony’s portfolio of high quality and reliable solutions illustrates how professional AV can empower creativity while improving user experience and operational efficiency.
Experience creativity in action
Visitors to Sony’s booth will have the opportunity to explore a series of immersive, hands-on zones that bring real-world applications to life. Each environment is designed to demonstrate how Sony’s solutions can enhance creativity, communication, and collaboration.
- Zone 1: Corporate Solutions Space, displaying solutions that can be seamlessly integrated.
- Zone 2: Education highlighting Sony’s advanced AI auto framing and 3rd party compatibilities
- Zone 3: Retail space with all-in-one solutions using Edge AI for enhanced metrics and SRD (Spatial Reality Display) for compelling immersive experiences.
- Zone 4: Capture and Connect Studio, an all in one, ready and simple to use video content production and streaming set-up.
- Zone 5: Live Events Production, showcasing conference and event production with broadcast grade equipment
A sustainable approach to innovation
Sustainability continues to be a guiding principle for Sony’s Professional Displays & Solutions business. Sony Group Green Management 2030 (GM2030) initiative sets several medium-term targets taking effect from 2026 through 2030, including cutting overall greenhouse gas (GHG) emissions across its value chain by over 25% by fiscal 2030, and powering all its operations with 100% renewable electricity by that same year. Key goals also include improving resource circulation by limiting non-circular plastics* to no more than 30% of product weight and eliminating plastic packaging for smaller products and at its retail stores by 2030. On a product front, Sony’s very own recycled plastic SORPLAS™ has been integrated into BRAVIA BZ-L series since Summer 2023 in all 15 models.
Rik Willemse, Head of Sony Professional Displays & Solutions Europe, comments:
“ISE 2026 will be all about demonstrating how technology can empower creativity and transform everyday spaces into experiences. Whether it’s an inspiring classroom, a smarter workplace, or an immersive retail space, our solutions are designed to help customers think bigger and work smarter — all while supporting a more sustainable future.”
Visitors can expect to see Sony technologies not only on the company’s own booth but also featured across partner stands throughout the show, further reflecting Sony’s collaborative approach and the growing adoption of its products across the AV landscape.
Sony will be exhibiting in Hall 3, Booth 3E300 at FIRA Barcelona, Gran Via, from 3rd–6th February 2026.