May 18, 2024
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Supponor, the market leader in virtual advertising, and TGI Sport, a tech-led global sports media agency, are thrilled to announce a groundbreaking partnership in the South American region.
This strategic collaboration will enable Supponor and TGI Sport to combine their expertise and resources to offer tailored cutting-edge virtual advertising services to different sports partners in South America. Leveraging Supponor’s innovative technology, Supponor AIR, and TGI Sport’s extensive media services experience, the partnership seeks to change the way virtual advertising has been delivered in South America.
Supponor and TGI Sport will build a remote operating centre in the territory to ensure seamless and cost-efficient delivery across the region. This will serve as a hub for driving the development of virtual advertising services to meet the evolving needs of South American sports rights holders, advertisers, and broadcasters.
The partnership has been presented and launched at Sportel Buenos Aires, where Supponor and TGI Sport are sharing a co-branded exhibition space. Attendees are invited to visit and learn more about the potential of the sports virtual advertising landscape.
When it comes to new markets, South America represents a priority for Supponor. We have the ambition to offer our services to all sports rights holders in the region and give them opportunities to further monetize their marketing assets” says Massimo Magrì, Supponor’s Chief Commercial Officer. “The partnership with TGI Sport will expand on the joint market leading capacities and offer a unique combination of complementary services to the market.”
Global CEO of TGI Sport, Martin Jolly, added “We are excited to be partnering with Supponor in South America for the delivery of Virtual Technology and other ancillary services. TGI Sport has a deep history and unique understanding of the South American market having delivered for our clients and rights holders more than six hundred events across ten countries since commencing  South American operations in 2017. This new partnership allows us to provide an end-to-end virtual solution resulting in increased revenue opportunities for our clients and rights holders.”
About Supponor
Supponor has been the market leader in the virtual advertising industry for the past decade, proven in live broadcast environments in thousands of top-tier sports events worldwide. Supponor AIR®, launched in 2021, is a fully software-based technology platform that relies on leading-edge Artificial Intelligence (AI) and Machine Learning (ML) approaches to deliver authentic virtual placement or replacement advertising live, on any surface, in any sport, at any venue, and in any weather condition. Supponor’s virtual advertising solutions have been trusted by rights holders in top-tier sports leagues across football, hockey, basketball, rugby, cricket and a host of other top sports. Supponor is headquartered in London and has its core R&D base in Helsinki, with regional offices in Barcelona, Milan, Cologne, New York, Toronto, and Sydney. Additional information:
About TGI Sport
Tech. Growth. Innovation. 
TGI sport is a global tech-led sports media agency that exists to deliver optimal commercial value for all stakeholders through our pioneering technology solutions, global media rights expertise and leading sports industry knowledge.
Trusted by the world’s premium sporting organisations since 1997, TGI Sport is an end-to-end service provider focused on our key pillars: technology, media rights, live production, content creation and talent management. TGI Sport  commenced operations in South -America in 2017 and has offices in Buenos Aires and Rio de Janeiro.