28/09/2022

TF1 installs industry-first Smart Ad-Break service from Synchronized

Synchronized, the industry-leading ‘In-Video Intelligence’ service provider, has extended its ongoing relationship with French commercial broadcaster TF1 with the integration of the award-winning Smart Ad-Break service, which automates and optimizes ad placement.

The Smart Ad-breaks service enables content owners to automatically identify the optimum placement for ad breaks in a video, whilst maintaining content integrity and user engagement/experience.

The service, which is already in live production on MyTF1 and TF1’s linear channels, sits alongside Synchronized Smart Thumbnail offering which automates thumbnail creation.

“Both services enable TF1 to automate its editorial workflow, delivering exceptional quality, cost reduction and time efficiency.”

Yves Bouillon, Deputy Director, TF1 Media Factory, said: “There is clearly a need for innovative and reliable automation of these repetitive manual editorial tasks, but it is essential that the user experience is maintained.

“Synchronized has already helped TF1 greatly with the installation of Smart-Thumbnails, and as a natural process we are now adding Smart Ad-breaks to further automate our editorial workflows.”

Guillaume Doret, CEO, Synchronized added: “Smart Ad-breaks is a groundbreaking and efficient service that is becoming ever more relevant as the amount of ad-based content continues to grow.

“Ensuring that ads can be placed automatically in positions that preserve and enhance the user experience is key for scalability and ROI, as clearly recognized by our partner TF1.”