June 17, 2024
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Tivify, the OTT television platform owned by Spain’s TVUP Media Telecom S.L., will livestream tomorrow’s UEFA Champions League Final between Liverpool and Real Madrid using Ateme’s latest TITAN transcoding solutions.

The final takes place at the Stade de France, Paris, at 9pm CEST on May 28th.

Based on the Common Media Application Format (CMAF), which significantly reduces latency, TITAN has already been used in one of the only real-life low-latency streaming deployments for an improved viewing experience.

Tivify offers free access to more than 130 streaming channels, including some of the most popular channels in Spain.

The UEFA Champions League Final marks the first time that Tivify will use the proven CMAF features within TITAN to live-stream a football match at a latency matching broadcast levels.

Latency issues in live streams can be extremely frustrating for viewers, particularly for sports coverage, where streams typically lag around 30 seconds behind the live broadcast.

Ateme’s video-delivery solutions enable low latency, bringing a vastly improved live-streaming experience to viewers by eliminating the “spoiler effect” caused by neighbors’ reactions occurring seconds before the action that triggered them is streamed to screens.

Francisco Sáez, Executive Director of Technology & Founder, TVUP, said: “We had two challenging imperatives for the Champions League Final: the first was to reduce latency to broadcast levels; the second was to maintain high-quality images.

“With the high profile of the event, we could not afford to take risks. That is why we turned once again to Ateme. Many companies were claiming to achieve low latency, but Ateme was the only one to have done this at scale in a real-world deployment.”

Cédric Pesier, Sales Manager – South Europe at Ateme, said, “For several years now, reducing latency has been the holy grail when delivering sports events.

“It’s exciting to see that this quest has finally succeeded, and we are proud to be part of that with TVUP, helping them deliver one of the biggest football matches on the planet to its subscribers.

“Finally, low-latency streaming is not just a proof of concept but a reality for viewers.”