July 13, 2024
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XR New York has released a new sizzle reel featuring its recent project highlights.

Since its opening in December 2021, XR New York has housed productions for brand commercials including Zaxby’s and Doritos. 

Virtual production is booming across all industries. By shooting on an XR stage like XR New York, productions can access multiple creative and practical benefits.

Content displayed on immersive LED screens creates true-to-life lighting for talent and practical elements. 

This content can be quickly switched in a single studio location, saving the cost and burden of travel for productions that would otherwise need to shoot in multiple locations.

This more efficient way of shooting also produces more complete shots in-camera, which reduces the need for lengthy post compositing.

XR New York was jointly opened by mixed reality experts Silver Spoon and production house Schrom to provide content producers from all industries with a professional level of XR production services and support in New York.

For more information about XR New York, visit