Zixi, the Emmy® Award-winning leader in broadcast-quality IP video delivery solutions, today announced the appointment of Greg Cox as Sales Director, West Coast. This strategic hire reinforces Zixi’s commitment to expanding market presence and accelerating customer success across North America’s fastest-growing media technology markets.
In his new role, Cox will spearhead sales initiatives across the western United States, focusing on deepening relationships with broadcasters, sports leagues, streaming platforms, and enterprise clients. His appointment comes as demand for reliable, scalable IP video solutions continues surging across live sports, news, and entertainment sectors.
Cox will be responsible for expanding Zixi’s footprint among tier-one broadcasters and streaming services, accelerating adoption of Zixi’s cloud-native video delivery platform, building strategic partnerships with systems integrators and technology vendors, and supporting complex media workflow transformations for enterprise clients.
Cox brings over two decades of proven success in media and entertainment technology, with a unique blend of deep technical expertise and strategic business acumen. Throughout his career, he has consistently delivered measurable results for organizations seeking to optimize operations, reduce infrastructure costs, and achieve substantial ROI from technology investments.
His experience spans leadership roles across major solution providers and service organizations, where he has successfully led cross-functional teams through complex technology transformations, guided enterprise clients through mission-critical workflow migrations, delivered multi-million dollar revenue growth in competitive markets, and built lasting partnerships that drive long-term business value.
“Greg’s appointment represents a significant step forward in our North American growth strategy,” said Marc Aldrich, Chief Executive Officer, Zixi. “His proven ability to translate complex technical capabilities into clear business value aligns perfectly with our mission to deliver innovation, reliability, and scalable media workflows. As we continue building on our innovations and expanding our industry leadership, Greg’s expertise will be instrumental in growing our client partnerships and delivering measurable results at scale.”
“I’m thrilled to join Zixi at such a pivotal moment in the industry’s evolution,” said Greg Cox, Sales Director, West Coast, Zixi. “The shift toward IP-based video delivery is accelerating, and Zixi’s reputation for pushing boundaries in live video reliability and performance is unmatched. I look forward to partnering with clients and industry leaders to unlock new efficiencies and opportunities that drive real business transformation in media operations.”
This appointment positions Zixi to capitalize on significant market opportunities as broadcasters and content providers increasingly migrate from traditional infrastructure to cloud-native, IP-based solutions.