June 22, 2024
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AE Live, a leading global provider of graphics and data solutions, delivered a range of broadcast graphics for three major professional rugby and cricket championship tournaments this autumn.

The company’s solutions were used for the ICC Men’s T20 World Cup 2022, Rugby League World Cup 2021 and the Women’s Rugby World Cup 2021.

“Having three top tier World Cups overlapping is quite rare”, said Nick Baily, CEO, AE Live. “This period is a testament to the global resources that AE Live can deploy.

“These events demand the very best from us in terms of delivering high quality data visualisation across both on-screen graphics and AR and we have been able to pool resources across our global network of creatives, technicians and operational specialists to deliver a world-class product on all three events.”

ICC T20 World Cup 

To support the ICC Men’s T20 World Cup, hosted in Australia with matches across seven venues, AE Live deployed four graphics teams with three operators each from its offices in New Zealand, the United Kingdom, Australia, South Africa, and India.

AE Live used Spidercam robotic camera technology to deliver augmented reality graphics for all matches beginning with the Super 12 stage through to the final.

Rugby League World Cup

AE Live’s UK-based team of full-time operators and experienced freelancers is providing graphics for the BBC Sport and Whisper TV broadcast coverage of the men’s and women’s matches, which are all being played in venues across England. 

The company is remotely supporting Whisper with match graphics from its operational base in Ealing. AE Live teams are both on-site and working remotely in Salford to manage host broadcast and presentation graphics for coverage on BBC Sport.

Rugby World Cup 2021

AE Live provided broadcast graphics and augmented reality services for the Women’s Rugby World Cup, hosted in New Zealand.

The company was also the tournament’s official timekeeper for the broadcast and in-stadia display feeds. AE Live’s creative agency, Ignite designed the graphics look for the event.

The three championship tournaments are the latest high-profile events to use AE Live’s expertise.

AE Live delivers a full range of production technologies and services, from traditional broadcast graphics to augmented and virtual reality solutions designed to resonate with global audiences.

The company’s graphics and data packages can also seamlessly integrate sponsorship opportunities to create additional revenue streams for rights-holders and broadcasters.