29/01/2023

AI music search specialist AIMS API boosts its management team

AIMS API, a global company specialising in AI-powered music similarity search and music tagging, has strengthened its team with the appointment of Katie Thompson as Marketing Manager.

Formerly marketing and client manager at boutique music label The Nerve and marketing and event manager at production music specialist Audio Network, Thompson has over eight years’ experience in B2B marketing.

Her extensive knowledge of content production and music licensing makes her a valuable addition to the AIMS team, which already includes highly proficient and multi-territory talents from the music industry.

“I am very excited to be joining such an innovative and forward-thinking company, particularly now when the world is ready to embrace intelligent automation tools that solve business challenges, boost productivity and improve decision making,” Thompson says.

“The solutions offered by AIMS API are already benefiting the music and creative industries, and I look forward to helping AIMS develop its brand and increase its market share.”

Einar Helde, co-founder of AIMS, adds: “We are delighted that a marketeer of Katie’s calibre has joined our company, and feel confident that her skills and contacts will significantly benefit AIMS by adding to the wealth of experience we already have within our team.

“AIMS was developed by music publishing and sync company owners, and this background gives us a deep understanding of the creative industries and the complexities and intricacies customers face when trying to find the right music for their synch and promotional needs.

“By combining highly experienced staff with industry leading AI technology, we are ideally placed to help solve these problems quickly, easily, and accurately.”

AIMS was established in Prague in 2019, and now has representatives in West and East Coast USA, London and Copenhagen.

Used by record labels, publishers, production catalogues, broadcasters and TV and film companies, AIMS’ AI-powered technology provides solutions that benefit both sides of the creative equation.