Utrecht’s Apple Museum to trace the journey from desktop video to pocket-sized production and spatial computing in IBC’s Future Tech
The Apple Museum in Utrecht, the world’s largest museum dedicated to Apple technology, will bring a curated selection from its collection to IBC2026 in Amsterdam from 11–14 September, offering visitors a hands-on journey through five decades of technology that has helped shape how modern media is created.
Under the theme “From desktop to pocket — and beyond the screen,” the Apple Museum exhibit in Future Tech, Hall 14 (Stand 14.B22), will trace the evolution of the creative studio from early desktop video production to today’s mobile and spatial computing technologies.
A Macintosh IIfx will represent an early Avid/1 editing suite, while a Power Mac G3 marks the arrival of Final Cut Pro. Apple Creator Studio on Mac Studio and iPad Pro will demonstrate today’s connected creative environment, alongside an iPhone 17 Pro Max highlighting professional camera capabilities in the pocket and Vision Pro offering a glimpse of the future of spatial computing.
Visitors will also be able to experience an Apple II, a 1984 Macintosh and the iconic iMac DV – a preview of the collection housed at the Apple Museum’s 2,000 m² home in Utrecht, around 30 km from Amsterdam, which will have special opening hours during IBC2026.
Ed Bindels, Founder of the Apple Museum, said: “Apple technology has played a significant role in the evolution of TV and film production, and many people working in media today will have their own memories of the products that helped change the way they worked. Bringing that story to IBC gives us an opportunity to connect those landmark moments with the people and technologies shaping creativity today and what may come next. Future Tech is a particularly fitting place to make that connection between the past, present and future.”
Jo Mayer, Head of Marketing at IBC, added: “IBC has always been about looking ahead, but understanding how we got here can give us a fascinating perspective on where technology is taking us next. The Apple Museum exhibit brings that evolution to life in a very tangible way. It is a great fit for Future Tech, where established industry players, start-ups, researchers and innovators come together to explore emerging technologies and ideas that could shape the next chapter of media and entertainment.”
Bringing that 50-year story to IBC connects five decades of media technology with the companies and innovators shaping what comes next. One of the world’s most important meeting places for the global media, entertainment and technology community, IBC2026 will bring exhibitors, speakers and visitors from more than 170 countries to Amsterdam, with more than 1,200 exhibitors across 14 halls, including major global brands Adobe, AWS, Avid, Canon, DJI, Google, HP, Microsoft, Oracle, Panasonic, and Sony.
Future Tech in Hall 14 brings together emerging technologies, collaborative innovation, start-ups and next-generation talent. New for 2026, Future Tech Ignite connects more than 50 start-ups, entrepreneurs and emerging technologies with the wider media and entertainment ecosystem through a dedicated Start-up Zone and Ignite Stage.
EIT Culture & Creativity – part of the EU-backed European Institute of Innovation and Technology – is Innovation Partner for Future Tech Ignite, strengthening IBC’s links with Europe’s start-up, research, investor, entrepreneur and creative innovation communities. At IBC2026, EIT Culture & Creativity will host sessions on education, entrepreneurship and business development, alongside pitch sessions from start-up companies working at the frontier of innovation.
Future Tech is also home to the IBC Accelerator Media Innovation Programme, where organisations including Al Jazeera, Associated Press, Astro, BBC, Channel 4, DAZN, ITV, NBCUniversal andSky are presenting the results of collaborations with technology partners on nine projects that address real-world media challenges spanning agentic AI in live sports, immersive live experiences, next-generation streaming, 5G connectivity, media accessibility and more.
The Apple Museum Foundation is an independent, non-profit organisation and is not affiliated with Apple Inc.