July 13, 2024
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Introducing a flexible hardware allocation model, the Ateme solution brings unprecedented efficiency to Hubei TV station’s broadcasting operations


PARIS, FRANCE, December 14, 2023Ateme, a global leader in video compression, delivery, and streaming solutions with innovation at its core, today announced that Chinese TV station Hubei TV chose Ateme’s TITAN encoding and transcoding solutions for its Master Control Room (MCR) resource pool project.

Hubei TV faces the daily challenge of managing a variety of signals from numerous studios. Ateme’s solution for the MCR resource pool project enables efficient encoding and transcoding of 4K and HD channels into different bitrates for diverse destinations.

Beyond any-input and any-ouput flexibility, the MCR resource pool also introduces a flexible hardware allocation model, ensuring optimized functionality and significant cost savings for Hubei TV station. This innovative approach allows the station to allocate licenses to different hardware resources in various locations, eliminating the need for constant server transportation, thereby reducing operational costs.

“The last few years have been tough for the broadcast industry,” said Xiao Zhang, Sales Director at Ateme. “Competition is intensifying and it’s essential to have lean operations. We are excited to support Hubei in implementing their innovative MCR resource pool, addressing the dynamic needs of the broadcast industry.”


About Ateme

Ateme is a global leader of video compression and delivery solutions, helping tier-one content providers, service providers and streaming platforms boost their viewers’ engagement and reduce churn.

Leveraging an R&D task force that is unique in the video industry, Ateme’s solutions power sustainable TV services, improve end-users’ quality of experience, optimize the total cost of ownership of TV/VOD services, and generate new revenue streams based on personalization and ad insertion. Beyond offering technological agility, Ateme partners with its customers, offering flexible business models that match their financial priorities.

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About Hubei TV

Hubei Radio & Television Information Network Co., Ltd. is a China-based company principally engaged in the provision of integrated information services based on Community Antenna Television (CATV) broadband network. The Company mainly operates its businesses through digital television (TV), high definition interactive TV, broadband access, value-added services as well as TV plus Internet application services. The Company’s value added services include data broadcasting, TV transport, medical TV, TV education, social security TV, smart TV bookstore, home entertainment, TV payment and TV shopping mall services, among others. The Company also provides private network services, industry information application construction services, public cultural services and telecom universal services. The Company mainly operates its business in Hubei Province, China.


Press Contacts:

Kim Willsher

Head of Americas Bubble USA & APAC 


Shawn Belluigi

PR Account Director Bubble UK & EMEA   


Peggy Blaze

PR Account Manager Bubble USA & APAC


Ateme Press Contact:

Silvia Candido

VP Marketing Communications