Avid has integrated its MediaCentral content platform with CGI's OpenMedia.

Avid integrates MediaCentral with CGI’s OpenMedia

Avid has integrated its MediaCentral content platform with CGI’s OpenMedia.

The company said it would enable news production teams to work and collaborate remotely without needing to change their newsroom solution.

MediaCentral is already integrated with both AP ENPS and Octopus newsroom computer systems.

“Avid’s innovation strategy for newsrooms centres on driving more openness to help customers get more performance out of their infrastructure,” said Raul Alba, director of product management, Avid.

“By opening up MediaCentral to a wider range of newsrooms, we’re bringing the platform’s extensive capabilities right to journalists’ fingertips.

“They can get started straight away—without extensive training, loss of productivity, or any complications associated with deploying a new NRCS—and gain the ability to create better content faster directly within the systems they already rely on.”

“Integrating OpenMedia into the MediaCentral platform enables editorial teams to unify their news planning and production workflow with Avid’s state-of-the-art production platform for a seamless end-to-end user experience,” added Michael Pfitzner, Vice President of Newsroom Solutions at CGI.

Support for additional third-party NRCS ensures production teams can access the full power of MediaCentral including the ability to collaborate remotely, accelerate workflows and produce content faster for all outlets without having to change their newsroom system.