Gravity Media is a global media services, facilities, production and content company, driven by its ethos ‘Capture, Craft, Create’.
Operating in 37 locations across 10 countries worldwide
UEFA EURO Championships, Olympic Games, FIFA World Cup, Formula E, Tour de France, US Open, alongside premium entertainment like I’m a Celebrity… Get Me Out of Here! and The Voice
Gravity Media, a global leader in live production and content and media services and facilities, today announces the appointment of Alex Pannell as Chief Business Officer, who joined the business this month, strengthening its senior leadership team as the business continues to grow and expand its global footprint.
Alex joins Gravity Media at an exciting time for the business, following a period of significant growth across all business units. In the newly created role, Alex will work closely with the leadership team and local Business Units across the globe to support the continued development of the business, strengthen collaboration across regions and identify new opportunities for growth.
With over 20 years of industry experience, Alex brings a wealth of expertise in leading large-scale programmes, shaping strategic direction and driving sustainable commercial growth.
His experience spans group strategy, sales and business development, marketing, technical sales, pricing, and customer success and support, with a strong track record of delivering performance and business development across complex, global markets.
Throughout his career he has worked closely with customers, partners and leadership teams to develop commercial strategy, strengthen organisational capability and help businesses deliver long-term success.
Alex joins Gravity Media from Appear, where he served as Chief Commercial Officer, bringing extensive international leadership experience across the media technology and broadcast industry.
As Chief Business Officer, Alex will play a key role in bringing together a number of strategic areas across the Group, helping to strengthen collaboration, align capabilities and support the continued evolution of Gravity Media’s global business.
Alex Pannell, Chief Business Officer at Gravity Media, said:
“I’m excited to be joining Gravity Media at such an important and exciting time in its journey. Gravity Media has an outstanding reputation, an exceptional team and an impressive global footprint.
I’m looking forward to getting to know the business, meeting colleagues, partners and customers, working together to build on the strong foundations already in place which provide a fantastic platform for the next phase of growth and help shape what comes next.”
John Newton, Chairman and Chief Executive Officer, said:
“We are delighted to welcome Alex to Gravity Media. As our business continues to evolve and grow, it is important we have the right leadership structure and expertise in place to support our ambitions. We were looking for someone who could bring broad leadership experience, a collaborative approach and a genuine understanding of our industry. I’m looking forward to working with Alex as we continue to build on our momentum and create exciting opportunities for our people, clients and partners around the world.”
Alex will be based in London and will work across Gravity Media’s global network, including its regional offices and teams on site.
The appointment comes as Gravity Media continues to grow, further strengthening its position as a leading production, content, media services and facilities provider.