26/09/2022

Gravity Media delivering new women’s football programming for Atalanta Media

Live broadcast facilities and production services provider Gravity Media has revealed that it is providing a brand new women’s football offering for Atalanta Media, the women’s football company devoted to elevating the sport and its players.

Atalanta Media is supported with seed capital and technology resources by Miami-based investment company 777 Partners and joins their growing portfolio of media and sports entertainment properties.

The collaboration builds upon Gravity Media’s established football production portfolio, which includes the last two editions of the FIFA Women’s World Cup and the development of the first-ever highlights show for The Football Association Women’s Super League on the BBC.

Atalanta Media has forged production and distribution partnerships with NBC in the USA and DAZN to broadcast FA WSL action, and is also hosting live content on Atafootball.com, the brand’s community platform that features matches and highlights with opportunities for players and fans of the game to watch, learn and connect.

Gravity Media’s production for Atalanta Media is overseen and driven by Frank Callaghan, Director of Live Programming and Production, and Pete Burton, Executive Producer, who are pioneers in the coverage of women’s football in the UK, and RTS and BAFTA nominated for their efforts. Their editorial expertise is supported by Gravity Media’s state-of-the-art production centre in Chiswick, West London, with dedicated studio, edit and distribution facilities, to ensure Atalanta Media delivers the highest quality product possible to its partners. Gravity Media is providing Atalanta Media with a one-stop-shop production capability to deliver a range of services.

Steve Norris, Director of Production and Content at Gravity Media, commented: “Atalanta Media is arriving in women’s football with a bang, breaking new ground with broadcasters and fans alike. Expectations are high and Gravity Media has put together a production plan that will enable Atalanta Media to achieve its ambitions. Gravity Media’s football pedigree for this project is unrivalled, our experience in women’s football unmatched and, when it comes to talent both on- and off-screen, we have worked with the best of the best. This project is a huge challenge, but exactly the kind of work Gravity Media thrives on.”

Hannah Brown, Co-Founder and Advisor, Atalanta Media, concluded: “Atalanta Media facilitates access to the very best women’s football for fans, broadcasters, sponsors, publishers and influencers to create a virtuous cycle of investment and growth. We are delighted to be working with Gravity Media to create productions that will enable women’s football to shine its brightest – now and for generations of young female footballers to come.”