26/09/2022

Irdeto inks seven-year OTT deal with Cyta

Digital platform security company Irdeto has announced that it will provide Cyta, the leading brand in the Cyprus telecommunications sector, with an advanced digital rights management (DRM) solution. Irdeto Control will give the operator a competitive advantage in terms of offering services on the latest consumer devices, without a threat of unauthorised redistribution of digital media and paid content.

Cyta provides integrated electronic communication solutions, offering its customers a broad range of innovative services and ICT solutions. Irdeto’s solution was chosen due to its scalability, easily handling of thousands of license requests per second, and its capability to smoothly continue to expand OTT services across its region.

With multi-DRM support and content usage management, Irdeto Control makes it easy and fast to protect content delivered via PlayReady, Widevine and FairPlay. It allows service providers and operators to maximise the reach of its OTT service with the business models that suit their market needs and on even the latest devices. It also offers a head-end variation, Irdeto Control on the Go, which enables consumers to enjoy similar OTT experiences even when internet connectivity is limited or unavailable, such as in trains, planes, hotels and school campuses. By partnering with Irdeto, Cyta has ensured that it has a multi-DRM and policy management solution that simplifies OTT content protection and facilitates its growth.

“We are excited to support Cyta in the launch of the new OTT services and help them extend their reach in Cyprus and neighbouring countries,” said Shane McCarthy, COO Video Entertainment, Irdeto. “By adding Irdeto’s multi-DRM capabilities to their existing platform, Cyta can deliver their customers a compelling service knowing that their premium content is secure. 
Making the best of the island’s geographical location, Cyta has developed an extensive network linking Cyprus with neighbouring countries and a complete Satellite Station with cutting edge infrastructure, which has recently turned Cyprus into a regional telecommunications hub and that will benefit immensely with the addition of Irdeto’s solutions.”