Lawo, a leading provider of IP-based solutions for live media production and broadcast infrastructure, presents at IBC2026 the HOME Logo Inserter and HOME Key and Fill Extractor, bringing scalable branding and graphics workflows to IP-based production environments.
Need to create multiple branded program outputs from a single source feed for regional distribution, sponsorship obligations or OTT delivery? Looking for a simple way to turn HTML5 graphics into SMPTE ST 2110-20-compliant key and fill signal streams directly integrating with production switchers and downstream keyers? At IBC2026 in Amsterdam, Lawo answers these everyday broadcast challenges with two new additions to its HOME Apps ecosystem: HOME Logo Inserter and HOME Key and Fill Extractor, showcased at booth 8.B90. Together, they expand the graphics-processing capabilities of HOME Apps, bringing agile, software-based branding and graphics workflows to modern IP-based production environments.
HOME Apps are cloud-native, containerized processing microservices that run on standard compute platforms on-premises, in private data centers or in the cloud, allowing broadcasters to deploy broadcast-grade functionality wherever it is needed.
HOME Logo Inserter: Flexible Branding at Scale
The new HOME Logo Inserter App enables operators to overlay HTML-based logos from external graphics systems or rendering engines onto live video streams in real time. Designed for simplifying channel branding, sponsorship graphics and event-specific overlays, the application combines operational simplicity with exceptional workflow flexibility.
Supporting a single video input and up to 16 independent output streams, the HOME Logo Inserter can generate multiple branded versions of the same source simultaneously, with each output carrying its own logo overlay. This makes it ideally suited for regional feed customization, multi-channel operations, sports productions and platform-specific distribution workflows.
By combining dynamic HTML graphics integration with low-latency processing, Logo Inserter enables broadcasters to maintain consistent branding while efficiently creating tailored program outputs for different audiences and distribution platforms.
HOME Key and Fill Extractor: Bridging HTML5 Graphics and Broadcast Workflows
The HOME Key and Fill Extractor App brings HTML5-generated graphics into traditional broadcast graphics workflows. The application extracts graphics from HTML5 sources and generates separate Key and Fill streams compliant with SMPTE ST 2110-20, enabling clean compositing of lower-thirds, bugs, logos, tickers and other on-air graphics while preserving transparency and image quality.
The generated outputs can be connected directly to Lawo’s DSK, third-party downstream keyers, and production switchers supporting external key/fill inputs, providing seamless integration into existing production environments. Users can configure ST 2110-20 colorimetry settings to ensure compatibility with downstream equipment and operational standards.
Available both as a standalone HOME App and as an integrated option within the HOME Apps DSK, the application simplifies deployment while extending the capabilities of existing graphics infrastructures. Integrated DSK operation supports both traditional video key/fill sources and HTML5 graphics workflows, with up to three independently configurable keyers available in a unified operational environment.
Expanding the HOME Graphics Ecosystem
Together, Logo Inserter and Key and Fill Extractor significantly broaden the scope of graphics-centric workflows supported by HOME Apps. From channel branding and content regionalization to advanced graphics compositing and real-time keying, they provide scalable tools that adapt equally well to single-channel operations and complex multi-feed deployments.
As the latest members of the HOME Apps ecosystem, both applications exemplify Lawo’s software-based approach to media processing. Whether deployed as standalone services or integrated into existing production chains, they provide broadcasters and media organizations with greater flexibility, reduced infrastructure complexity and seamless integration with modern IP workflows. Combined with the common orchestration, management and security framework of HOME, they further strengthen Lawo’s vision of a unified platform for agile, future-ready broadcast production. Visitors to IBC2026 can experience both applications firsthand at Lawo booth 8.B90.