Mavis Camera is revolutionising the media landscape through its advancements in real-time cloud workflows.
New NAB demonstration shows how iPhone-based capture can upload time-addressable video and audio segments directly into TAMS
This innovative approach enhances the way teams manage real-time cloud workflows during productions.
Enhancing Real-Time Cloud Workflows with Mavis
These advancements are setting new standards for real-time cloud workflows in the industry, showcasing how cutting-edge technology can enhance efficiency and effectiveness in media production. By integrating real-time uploading capabilities, production teams can respond swiftly to changing circumstances and ensure that the latest content is always at the forefront of their operations.
Such systems are vital for maintaining effective real-time cloud workflows that adapt to production needs.
By embracing real-time cloud workflows, professionals can optimise their creative processes.
Mavis today announced a new beta integration between Mavis Camera and TAMS (Time Addressable Media Store) as part of the company’s Camera to Cloud (Mavis C2C) service. This new workflow enables video captured in Mavis Camera to be uploaded directly to TAMS in real time, a significant leap forward for professionals relying on the iPhone, one of the world’s most widely available professional capture devices.
Utilising real-time cloud workflows ensures that media is processed and delivered without delay.
This innovation facilitates the delivery of a growing file for fast-turnaround, cloud-native productions, ensuring that content is readily accessible and utilises the latest technology in media processing.
The integration is significant because it builds on the Mavis approach to camera-to-cloud, where media is uploaded progressively as discrete chunks rather than streamed as a single continuous feed. This method allows content to continue moving reliably even over variable or constrained networks, thus preserving the timing and metadata needed to reconstruct a coherent timeline downstream. The ability to manage uploads in this manner not only enhances the reliability of the workflow but also maximises the potential for seamless editing and distribution in dynamic production environments.
This capability reinforces the importance of real-time cloud workflows in today’s fast-paced media environment.
TAMS is an open API approach developed by BBC R&D for storing and accessing media as time-addressable chunks in object storage, rather than relying on traditional monolithic files or continuous streams. This innovative model allows for flexible management of media assets, making it easier for production teams to access and curate content in a way that suits their workflows.
Production teams that harness real-time cloud workflows gain a competitive edge.
With TAMS, users can optimise their media storage solutions while ensuring compliance with industry standards for data management.
To help production teams stay current in fast-moving situations, the new proof of concept also introduces a “jump to live” capability. If network conditions slow and uploads begin to back up, the upload head can jump forward to the latest live material.
Maintaining robust real-time cloud workflows is crucial for managing live events effectively.
This feature allows current content to arrive first, with older queued segments uploaded afterwards, ensuring that immediacy is maintained. This makes the workflow particularly well suited to news, events, and other fast-turnaround environments where the need for real-time updates is critical, and accuracy in timing is essential for viewer engagement.
Real-time cloud workflows allow for immediate dissemination of information to audiences worldwide.
The new TAMS integration also works with Mavis Camera’s growing range of supported external inputs. Users can connect devices such as the Atomos Ninja Phone or Accsoon SeeMo series to bring in HDMI or SDI sources, while NDI input support enables IP-based video to feed the same TAMS pipeline. This versatility allows for an expanded range of production scenarios, making Mavis Camera a valuable asset in any media toolkit. Together, these options extend the benefits of the integration well beyond the iPhone’s internal camera, positioning Mavis Camera as a flexible bridge between mobile, external, and networked production workflows.
“This integration shows how cloud-native, fast-turnaround workflows can move from specialist systems onto devices people already own,” said Patrick Holroyd, CEO of Mavis. “By connecting Mavis Camera to TAMS, we’re demonstrating a practical way to capture on an iPhone, upload timed media segments in real time, and support editorial workflows without depending on traditional streaming infrastructure. This represents a paradigm shift in how we perceive content creation, where accessibility and efficiency can coexist seamlessly.”
As we advance further, the integration of real-time cloud workflows will become standard practice.
The demonstration reflects broader industry interest in TAMS as a way to accelerate media collaboration and timeline-based workflows in the cloud. BBC R&D, AWS, and industry partners have positioned TAMS as a framework for fast-turnaround media production built around object storage and open, interoperable APIs. Mavis’ beta integration extends that vision to mobile acquisition, presenting a common iPhone-based workflow that not only complements traditional methods but also enhances them by allowing for better integration of mobile and cloud technologies, ultimately contributing directly into this emerging ecosystem.
The new Mavis TAMS integration will be presented at NAB and showcased on the AWS stand. Mavis will also showcase the integration, alongside its new product Mavis Studio, at stand N2161. Mavis is currently seeking partners interested in testing the beta workflow in real-world production environments. This collaboration is essential in refining the technology and ensuring it meets the demands of today’s media landscape, fostering innovation and creativity across various sectors of the industry.
For more information visit: www.mavis.cloud
In conclusion, the integration of Mavis Camera with TAMS marks a significant advancement in real-time cloud workflows, demonstrating the power of mobile technology in professional media production. As the industry continues to evolve, embracing these innovative solutions will be critical. By ensuring that content creators have access to efficient, reliable, and flexible tools, we can expect to see a transformation in how media is produced, shared, and experienced. The future of media production is undoubtedly bright, with Mavis leading the way towards new horizons in real-time cloud workflows.
Mavis is at the forefront of developing these real-time cloud workflows that promise to reshape the future.