25/05/2022

RealD Ultimate Screen reaches 500-screen milestone

Global visual technology leader RealD Inc has announced its revolutionary RealD Ultimate Screen has been installed in 500 screens worldwide.

The latest and 500th Ultimate Screen is located at the spectacular Wanda Cinema Xiamen Guankou branch.

The cinema location, which features the premium brand named Prime at Wanda utilizing RealD’s 500th Ultimate Screen, celebrated its launch last month.

In December 2018, RealD and Wanda signed a purchase agreement to install 100 RealD Ultimate Screens in Wanda’s theatres across China during the next three years.

The majority of the screens were planned to be installed in Wanda’s own premium screen brand Prime at Wanda.

Prime at Wanda is a brand that incorporates various advanced cinema technologies in the industry, including high frame rate capable laser projectors, immersive sounds, RealD 3D and RealD Ultimate Screen, aimed to deliver stunning visuals and immersive experiences.

RealD’s Ultimate Screen is a revolutionary, state-of-the-art screen technology featuring superior brightness, sharper refined images, best-in-class uniformity, and dramatically reduced 3D ghosting creating an unrivalled visual experience for the movie-going customer.

It is the winner of an HPA (Hollywood Professional Association) Award for Engineering Excellence.

The cutting-edge technology is now installed in 21 countries and 172 cities worldwide. Most of them are in premium and Premium Large Format (PLF) auditoriums, including RealD’s own premium brands LUXE: A RealD Experience and RealD Cinema.

Travis Reid, CEO and President of Worldwide Cinema of RealD, said: “RealD Ultimate Screen is a technology that exemplified our mission to perfect the visual experience and our effort to optimize every element in the cinema viewing chain.

“We are honoured and thankful to have received endorsement from customers worldwide on this technology. The 500-installation milestone will motivate us to explore more and better solutions for our global customers.”

In addition to Wanda Cinema, leading cinema circuits, filmmakers, and post-production houses are among the customers of RealD Ultimate Screen.

The world’s most widely used 3D cinema technology, RealD 3D, is installed in more than 30,000 auditoriums with a pipeline of 3,000 additional contracted installations by approximately 1,200 exhibitors in 75 countries around the world (as of Nov 30, 2021).