- Matrox Video and Amagi are partnering to strengthen cloud broadcast production through deeper software integration
- The collaboration aims to improve flexibility and scalability in cloud-based media workflows
- It supports the wider industry shift toward software-defined production environments
Matrox® Video and Amagi today announced a strategic collaboration to integrate the Matrox ORIGIN software-defined framework into Amagi’s next-generation cloud production architecture. This partnership aims to enable highly scalable, flexible, and efficient content production workflows for broadcasters and media companies.
This integration provides broadcasters with the underlying flexibility needed to transition toward software-defined, dynamically orchestrated environments—naturally accommodating emerging industry models such as the Dynamic Media Facility (DMF) initiative.
At the core of this integration is Matrox ORIGIN, a robust framework that provides a highly flexible core video pipeline fabric. The framework empowers broadcasters to transition from traditional hardware-based infrastructures to agile, cloud-native environments, allowing them to seamlessly scale resources and adapt infrastructure in real time.
This collaboration establishes a strong technology synergy between the two companies, merging Matrox Video’s expertise in software-defined broadcast technology with Amagi’s industry-leading cloud platform.
“This collaboration with Amagi represents a significant step forward for cloud-based broadcast workflows,” said Francesco Scartozzi, VP of Sales and Business Development at Matrox Video. “Together, we are enabling broadcasters to move beyond legacy constraints and toward more flexible, software-defined operations that can adapt in real time.”
“At Amagi, we are committed to driving innovation in broadcast through cloud transformation,” said Srividhya Srinivasan, Co-founder and Chief Technology Officer at Amagi. “Working with Matrox Video and leveraging the advanced video pipeline capabilities of Matrox ORIGIN allows us to expand our core technological framework and support highly flexible, scalable broadcast operations.”
This collaboration reflects a shared vision between Matrox Video and Amagi: empowering the industry to adopt software-defined architectures that reduce complexity, improve scalability, and unlock new operational efficiencies for the next generation of broadcast infrastructure.