EMG / Gravity Media, a world leading global provider of complex live creative production and media services, today outlined the technology and production partnership with Stawell Gift Management that will see EMG / Gravity Media Australia deliver the complete broadcast of this year’s Powercor Stawell Gift.
The 2025 Powercor Stawell Gift promises to be one of the most exciting in recent history, with a stellar field of rising stars and elite competitors set to light up Central Park in Stawell, Victoria.
All eyes will be on teenage sprint sensation Gout Gout, whose blistering form has captured national attention, while a host of emerging talents and seasoned professionals across both men’s and women’s events round out a compelling Easter weekend program.
The partnership with Stawell Gift Event Management sees EMG / Gravity Media Australia as the host broadcast company delivering broadcast technologies, and creating, producing, and delivering the complete all-screens Easter Monday coverage of the iconic Powercor Stawell Gift, Australia’s oldest and richest short distance running race.
The production undertaking for this year’s Powercor Stawell Gift in the Northern Grampians region of Victoria includes 15 cameras, and state-of-the-art high definition outside broadcast and production trucks coupled with SNG delivery, cellular and cloud-based technologies.
This will be EMG / Gravity Media Australia’s ninth year at the Powercor Stawell Gift which will be broadcast on the Seven Network on 21 April, and events across the Easter Weekend on 7+.
The coverage of the Powercor Stawell Gift on the Seven Network will be hosted by Jason Richardson. Broadcast legend Bruce McAvaney leads the commentary, supported with expert comments from former Olympians Tamsyn Manou and Dave Culbert.
Murray Emerson, Chair of Stawell Gift Event Management, said:
“The Powercor Stawell Gift is not only one of Australia’s great sporting traditions, but also a showcase of top-tier event delivery, and having EMG / Gravity Media Australia at the heart of our television production ensures our story reaches audiences across the nation. Their expertise captures the energy, drama and spirit of Stawell in a way that brings this unique event to life for viewers at home.”
Trent Taylor, Managing Director, 360 Sport and Entertainment and Event Director, added:
“Bringing an event like the Powercor Stawell Gift to life requires the seamless integration of world-class racing and world-class production. EMG / Gravity Media Australia has been a trusted partner in delivering the broadcast element of our event, and their technology and storytelling expertise ensures the tradition and excitement of Stawell is shared with Australians everywhere.”
Mike Purcell, Head of Production of EMG / Gravity Media Australia, said:
“EMG / Gravity Media has had a long and proud association with the Powercor Stawell Gift as the broadcast production and facility partner, working collaboratively with both the Stawell Gift Event Management and 360 Sport and Entertainment to showcase the rich history and emotive athlete stories of the legendary Powercor Stawell Gift to national TV screens.”
EMG / Gravity Media Australia’s acknowledged broadcast technology and production partnerships across major sports in Australia include the Australian Open and the Summer of Tennis, the Melbourne Cup and all major horse racing events in Australia, The A-Leagues, Bathurst 1000 and Repco Supercars Championship, Cricket Australia, Tour Down Under, Cadel Evans Road Race, the PGA Tour of Australasia, the Stawell Gift, and Sydney Hobart Yacht Race.
Through its studios, production, post-production, outside broadcast facilities and specialist camera technologies, EMG / Gravity Media Australia is currently involved with major production companies, television networks and pay television and streaming platforms in Australia across projects including The Voice, Australian Idol, Dancing with the Stars, Australia’s Got Talent, The 1% Club and I’m A Celebrity Get Me Out Of Here, AACTA Awards and the ARIA Awards.
EMG / Gravity Media Australia’s post-production centre, Gravity House, plays a key role in the production of major international television productions across broadcast, subscription, and streaming platforms, as well as movie projects from international studios, and many of Australia’s leading independent films.